Joe Martinez

Joe Martinez is a Senior Manager of Paid Media at Granular. He takes a user experience approach to PPC by focusing much of his time on LPO and CRO to help his clients improve their brand perception as well as PPC performance. When he's not working on accounts or writing blogs he likes to spend time with his family, collect baseball autographs and discover the best craft beers the world has to offer. Follow him on Twitter at @MilwaukeePPC