Advertisers Still Make 1 in 10 Google Ads Changes by Hand: Findings From 72,358 Accounts
See what 578 million Google Ads changes reveal about manual PPC work, repetitive tasks, and automation.
The Optmyzr Blog for Search
Data studies, expert tips, industry analysis, and more to help advertisers manage their paid media accounts like a pro.
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The Shopping Season Readiness Report: How to Prepare for BFCM in 2026
See what PMax and Standard Shopping performance looked like across 4,211 accounts and 22,800+ campaigns through the last …
What’s a Good ROAS for Google Ads in 2026? Here's What the Data Says by Vertical and Spend Tier
Google Ads ROAS benchmarks for Q2 2026 by spend tier and vertical, and why a good ROAS depends on your margins.
Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick
We asked Claude, Gemini, ChatGPT, and Sidekick to build and apply a PPC rule. See where each stopped and what the …
What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical
The median Google Ads CTR is 4.64% in 2026. See real benchmarks by account size, campaign type, and vertical.
Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?
Learn how Optmyzr simplifies PPC with smarter automation, insights, and workflows.
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