• suman patra

    Thanks! We were really struggling with the low volume keywords and due to the negative exact strategy we were losing the impressions. This new insight has now given us new perspective, we will be changing our list of exact keywords as negatives, may be we will go with only selective exact ones as negative for BMM campaigns which have a decent volume

  • I know the issue about negative keywords (exact) blocking the broad match terms – but what would you actually recommend to to about it? Delete the negative keyword and show the less specific ad? Hope for google changing the “low search volume” status? re-organize the account structure? thx for your ideas 🙂