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Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value in 2025.
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EXPERT SERIES
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Why One RSA Per Ad Group is the Smart Play in Google Ads
Learn why using one RSA per ad group boosts performance in Google Ads and how Optmyzr’s RSA tools help optimize assets …
GUIDE
These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)
Discover the 8 best PPC monitoring tools and learn how to choose the right one for your needs.
PAID SEARCH
EXPERT SERIES
Value-Based Bidding: What Is It, Best Practices & Pitfalls
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
PAID SEARCH
GUIDE
Find the Best Google Ads Tool in 2026 (Tried & Tested by PPC Pros)
Begin your search for the right Google Ads management tool for your business here.
EXPERT SERIES
STRATEGY
Why Using One Currency Can Make Smart Bidding Smarter (and How to Get More From Low-Volume Markets)
Learn how using one currency across Google Ads accounts enables MCC-level portfolio bidding and improves Smart Bidding …
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DATA STUDIES
EXPERT SERIES
PAID SEARCH
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Black Friday outperformed Cyber Monday in Google Ads for ecommerce, with 34% higher conversion value in 2025.
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Learn why using one RSA per ad group boosts performance in Google Ads and how Optmyzr’s RSA tools help optimize assets …
PAID SEARCH
EXPERT SERIES
Value-Based Bidding: What Is It, Best Practices & Pitfalls
Switching PPC campaigns to value-based bidding? We have the definitive guide in collaboration with Google.
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
EXPERT SERIES
DATA STUDIES
Do Seasonality Adjustments Actually Help During BFCM? A 3-Year Study Says No.
Analysis of billions of impressions shows overriding Smart Bidding raises CPCs and lowers ROAS on Black Friday.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
A major advertiser vanished. Clicks surged. Value dropped. Here’s what really happens when giants leave paid search.
EXPERT SERIES
DATA STUDIES
Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably
Optmyzr study finds PMax often cannibalizes Search—even exact matches. Learn how to protect your campaign performance.
From Optmyzr Library
Customer success stories
Real success stories of customers optimizing with paid media automation.
STRATEGY
CASE STUDY
PAID SEARCH
4 Ecommerce Automation Plays That Turn Google Ads AI Into a Profit Machine
Learn four proven PPC automation plays to scale ecommerce profit with Smart Bidding, DSA, and business data.
PAID SEARCH
CASE STUDY
How to Make Value-Based Bidding Work for You
Learn the requirements of value-based bidding and how to make it work for your business.
CASE STUDY
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
Learn why Peak Ace AG chose Optmyzr and how it uses it to become a top-performing agency in Germany.
Tips & Strategies
Curated expert tips and strategies to Improve your paid media performance.
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Learn why using one RSA per ad group boosts performance in Google Ads and how Optmyzr’s RSA tools help optimize assets …
EXPERT SERIES
STRATEGY
Why Using One Currency Can Make Smart Bidding Smarter (and How to Get More From Low-Volume Markets)
Learn how using one currency across Google Ads accounts enables MCC-level portfolio bidding and improves Smart Bidding …
STRATEGY
PAID SEARCH
Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows
Sidekick 5.0 is now in your account tools, with connected chat, guided walkthroughs, and context-aware insights.
In-depth guides
Comprehensive expert guides diving deep into paid media topics.
GUIDE
These PPC Monitoring Tools Help You Catch Issues Early (2026 Guide)
Discover the 8 best PPC monitoring tools and learn how to choose the right one for your needs.
PAID SEARCH
GUIDE
Find the Best Google Ads Tool in 2026 (Tried & Tested by PPC Pros)
Begin your search for the right Google Ads management tool for your business here.
GUIDE
How to Choose the Best PPC Automation Tool: 9 Top Picks for 2026
Begin your search for the right PPC automation tool for your business here.