Frederick Vallaeys

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics).

He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for

He helps advertisers improve their search marketing results through, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

  • Trevormiller89

    Just wanted to mention that Google is using ‘Added By AdWords’ with a capital B so you’ll want to update Line 30 (var labelIterator = AdWordsApp.labels().withCondition(“Name = ‘Added by AdWords'”).get();) if you use this code.

    • Thanks for letting us know! We changed the code to do a case insensitive check for the text “Added By AdWords” since it seems to not always have the same capitalization. Maybe they’re adding it manually as they create new variations…