EXPERT SERIES
PAID SEARCH
Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)
Discover Morten’s proven framework to optimize Responsive Search Ads using data, testing, and the right tools.
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STRATEGY
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
Smart prep beats big spend. Use this Q4 checklist to win Black Friday & Cyber Monday with feeds, budgets, and alerts.
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
Here's how to fix common Google Ads location targeting mistakes, cut wasted spend, and focus budget on regions that …
STRATEGY
GOOGLE ADS
5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)
PPC managers often vent about Google Ads struggles. Here are 5 common ones and how Optmyzr helps solve them.
STRATEGY
GOOGLE ADS
5 Underrated Google Ads Optimizations (That You Can Automate with Optmyzr)
Running Google Ads? Don’t miss these 5 underrated optimizations you can automate with Optmyzr.
STRATEGY
Never Blow Your PPC Budget Again: 7 Smart Tactics Every Advertiser Needs
Discover 7 proven tactics to manage PPC budgets effectively, avoid overspending, and maximize your ad performance.
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Expert Insights
Comprehensive ecommerce guides and insights.
EXPERT SERIES
PAID SEARCH
Why Your Responsive Search Ads Underperform (and 8 Ways to Fix Them)
Your Responsive Search Ads (RSAs) are your brand’s first impression on the search results page.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping.
PAID SOCIAL
EXPERT SERIES
Find and Engage Your Ideal Customers: Meta Ads Targeting Strategies for Success
As technology advances and privacy legislation evolves, Meta Ads has adapted accordingly, altering how we reach and connect with audiences on the way to accomplishing our advertising goals.
Data Studies
In-depth studies and surveys conducted by Optmyzr to uncover trends and insights.
EXPERT SERIES
DATA STUDIES
Amazon’s Exit from Google Ads Triggered a Traffic Surge — But ROI Didn’t Follow: An Optmyzr Study
On July 23, 2025, Amazon abruptly pulled all its ads from Google shopping.
EXPERT SERIES
DATA STUDIES
Is Performance Max Cannibalizing Your Search Campaigns? Our New Data Study Says… Probably
When Google launched Performance Max (PMax), it was positioned as the ultimate automated campaign, designed to unify and optimize ads across all of Google’s channels: Search, Shopping, YouTube, Display, and more.
DATA STUDIES
AMAZON ADS
Amazon Ads Reporting Delay Is Killing Your Conversions. Here’s the Fix (Lessons From Studying 14,991 Campaigns)
One of the first things you notice when managing Amazon Ads is that the data doesn’t settle right away.
From Optmyzr Library
Customer success stories
Real success stories of customers optimizing with paid media automation.
PAID SEARCH
CASE STUDY
How to Make Value-Based Bidding Work for You
Value-based bidding and smart bidding are two powerful tools that have evolved considerably since their introduction.
CASE STUDY
How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany
There’s nothing more rewarding than seeing your customers achieve amazing results with your product.
OPTMYZR
CASE STUDY
DealerJazz Equalizes the Dealership Ad Game Using Optmyzr
DealerJazz, an AI-powered advertising platform for vehicle dealerships, has been custom-tuned to work elegantly with Optmyzr for greater efficiency and performance of their digital advertising campaigns.
Tips & Strategies
Curated expert tips and strategies to Improve your paid media performance.
STRATEGY
Q4 Prep Checklist for Winning Black Friday & Cyber Monday
For advertisers, Q4 goes beyond the holiday chaos.
STRATEGY
GOOGLE ADS
How Optmyzr’s Geo HeatMap Solves Common Google Ads Location Targeting Challenges
If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.
STRATEGY
GOOGLE ADS
5 Google Ads Challenges PPC Managers Vent About (and How to Fix Them)
Most PPC problems don’t start with a disaster.
In-depth guides
Comprehensive expert guides diving deep into paid media topics.
GUIDE
GOOGLE ADS
Getting Started with Google Ads for E-commerce
It’s that time of year when PPC advertisers start feeling the heat of the busy shopping season.
GUIDE
How To Run Cross-Platform Ad Campaigns Without Losing Visibility or Control
Running campaigns across Google, Microsoft, Facebook, Amazon, and others feels less like marketing and more like managing a dozen open browser tabs.
GUIDE
New to Optmyzr? Here's What You Should Test In Your Free Trial Period (+ Free Checklist)
When you’re moving from one PPC platform to another, the trial period is your best chance to see if the tool is truly worth it.