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    Categories: Optmyzr

Make Better PPC Decisions With Analytics Data

I recently hosted a Hangout On Air for Google Partners and wrote a post on Search Engine Land about how you can get better results in AdWords by using data from Analytics.  In AdWords, you are usually limited to seeing only data about how many clicks turn into conversions and at what CPA. By adding Analytics data to the mix, it’s possible to gain insights into WHY some clicks turn into customers and others don’t. You can also use Google Analytics to do attribution modeling to better understand how PPC ads contribute to the success you may be seeing in other channels.

Read the complete article about using Analytics and AdWords together on SearchEngineLand.com or watch the video from the session I hosted for Google Partners.

Frederick Vallaeys: Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.