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Restructure Google Shopping Campaigns

Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns…

AdWords Can Now Spend Twice Your Daily Budget – What You Can Do

AdWords announced a major change to how overdelivery will work with daily budgets. As of…

Use the Rule Engine to Do That Optimization You Always Dreamed About, But Never Had Time For

Some PPC tools simply slap a different UI on existing capabilities from the engines but…

How Templated PPC Reports Save Time

One of the things we do best at Optmyzr is help PPC experts save time…

First there was Shark Week, now there is PPC Week

I have to admit, my favorite week of the year has always been Shark Week…

Better Shopping Bids With the GRIP Structure

I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show…

5 Simple Ways To Increase Your Quality Score

Quality score is like an onion, or a parfait if you’re Donkey from Shrek, because…

Machine Learning Improves AdWords in 2017

At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017…

Manage Shopping Ads More Efficiently

Today you will see some new tools for managing Shopping Ads in Optmyzr’s One-Click Optimizations™…

Five Ways Optmyzr Tracks Quality Score that AdWords Can’t

Today Google announced the addition of seven new Quality Score (QS) fields in AdWords, including historical…