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Introduction to PPC

We know that when you are used to traditional-media advertising, taking a step into the…

Team Optmyzr

Get Hourly Bid Adjustment Recommendations for AdWords Campaigns

The Hour of the Week tool is an incredibly helpful way of visualizing the times…

Team Optmyzr

Restructure Google Shopping Campaigns

Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns…

Geetanjali Tyagi

AdWords Can Now Spend Twice Your Daily Budget – What You Can Do

AdWords announced a major change to how overdelivery will work with daily budgets. As of…

Frederick Vallaeys

Use the Rule Engine to Do That Optimization You Always Dreamed About, But Never Had Time For

Some PPC tools simply slap a different UI on existing capabilities from the engines but…

Frederick Vallaeys

How Templated PPC Reports Save Time

One of the things we do best at Optmyzr is help PPC experts save time…

Frederick Vallaeys

First there was Shark Week, now there is PPC Week

I have to admit, my favorite week of the year has always been Shark Week…

Frederick Vallaeys

Better Shopping Bids With the GRIP Structure

I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show…

Soumyajit Das

5 Simple Ways To Increase Your Quality Score

Quality score is like an onion, or a parfait if you’re Donkey from Shrek, because…

David Johnson

Machine Learning Improves AdWords in 2017

At Google’s annual launch event for AdWords, Analytics, and DoubleClick, the key theme for 2017…

Frederick Vallaeys