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Optmyzr automates PPC account audits with PPC Investigator

Finding answers to frequent questions like why an account saw an increase/decrease in clicks or…

Madhurima Gupta

Automate SKAG creation in AdWords

A good account structure is still one of the most important aspects of managing an…

Geetanjali Tyagi

AdWords Announces Longer Text Ads and Tablet Bidding

Google just revealed some exciting changes to be announced at its annual AdWords event, the Global…

Frederick Vallaeys

How To Win More PPC Clients

If you're an agency or PPC consultant, you're probably always on the lookout for new clients…

Frederick Vallaeys

Use Quality Score Components to Optimize AdWords Campaigns

AdWords Quality Score is still somewhat of a black box. Thanks in a large part…

Geetanjali Tyagi

Optmyzr Shortlisted For SEMY Award For Best Specialized SEA (PPC) Tool

Optmyzr has been shortlisted for the 2016 SEMY Awards in the category of best SEA…

Frederick Vallaeys

How The Demise Of Right Side Ads Will Impact AdWords Advertisers

Google made a big change this month in how it displays ads on its search…

Frederick Vallaeys

A User Story: Real Life Agency, Real Love for Optmyzr

We’re a small agency in Milwaukee with big PPC experience. That experience comes from working…

Jordon Meyer

Use Aggregate Data to Set Bids for Shopping Campaigns

When shopping campaigns are split at a very granular level like product id, each product group…

Geetanjali Tyagi

PPC Trends for 2016

As a new year starts, PPC industry experts predict the trends that shouldn’t be ignored…

Esperanza Arriagada