• Michael Petito

    The conclusion that adding a modifier to all words in a keyword “makes it as good as a phrase match keyword” is terribly incorrect. A phrase match requires the words to be both present and in order, while a broad match with modifiers allows the words to be in any order (as long as they’re present).

    • optmyzr.com

      Yes, technically they are different. This observation is more for keyword phrases that have 3+ words. Just like the probability of getting traffic on a phrase match keyword with four or more words is low, the probability that four or more words that are marked with a ‘+’ sign show up together in a search query is also quite low. This makes them similar to phrase match in some respect. Such keywords are more likely to end up in the low search volume list.

  • good post. short and concise. I can add something more to this post, If any of you decide to use Modified Broad Match they still need to take care of negative keywords. To be productive I use adwords scripts to analyse and summarize relevant data to quickly find the most hurting negative keywords. I found a great script that creates statistics of combinations of keywords so you can find which keywords are the most irrelevant for your target audience. I share the script and a brief tutorial about how to use it in this post: http://abiliocaetano.com/how-to-find-negative-keywords-in-adwords/