Shopping campaigns are set up very differently from search campaigns in AdWords. The biggest difference is that technically your entire feed is part of each ad group in your shopping campaign. Unlike search campaigns where you choose the keywords that should be targeted, in shopping it is specifying what you don’t want to target and […]
Optmyzr has a new tool that will make it easy to restructure existing shopping campaigns to improve performance. Create GRIP Structure Tool In shopping campaigns, the product group is the level at which you can set bids. A product group can have any number of products. Having a granular shopping campaign structure lets you set […]
I’m the engineer behind our recently announced Shopping Attribute Bidder and I would like to show you some of the benefits you can achieve by deploying a more granular structure for your product groups in shopping campaigns. How Bids Work For Shopping Ads In shopping campaigns, you set bids for product groups. However, not all product […]
Today you will see some new tools for managing Shopping Ads in Optmyzr’s One-Click Optimizations™ menu. These new and updated tools help e-commerce advertisers manage every aspect of advertising an e-commerce business on Google AdWords. Both the setup and management of shopping ads are made more efficient so that you can get better results with […]
How much time do you spend managing shopping campaigns in AdWords? In this blog post, we talk about how you can save time by automating shopping campaign optimization and management.
When shopping campaigns are split at a very granular level like product id, each product group may not have enough data to make a bid decision. This makes it difficult to optimize these product groups creating a chicken and egg problem. You can’t optimize without data and you won’t get traffic if bids are set too […]
According to Merkle RKG’s Digital Marketing report for Q2 of 2015, shopping ads now account for 32% of paid search clicks for retail advertisers. As this type of PPC ad is increasingly becoming a more important factor in driving sales for e-commerce sites, it’s important to make sure they are fully optimized. To that end, Optmyzr […]
We’ve been pretty excited about the launch of Google Shopping ads since they’re a great way for retailers to highlight their products’ photos and prices. Unfortunately when running Shopping ads for thousands of products, bid management using the AdWords interface is a full time job: not because it’s difficult, but simply because the interface is […]