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    Categories: Optmyzr

Get Certified For AdWords

A great way to set yourself or your agency apart when trying to land new SEM clients is to show them that you are AdWords certified. There are many sub-par agencies that say they know AdWords but who really don’t, so having the certification and the agency badge that comes along with it, is a good way to show prospective clients you’re serious about AdWords.

To be AdWords certified, you have to pass 2 exams: AdWords fundamentals and one of the advanced exams, like Advanced Display.

Recently Google asked me to host two live Hangout On Air events to give agencies a crash course to prep for both of these tests. If you’ve been wanting to get your certification but you’re not sure you’re up-to-date with all the latest material, these videos are a great refresher.

Watch the AdWords Fundamentals Video
Prep for the Google AdWords certification program with this crash course to get you ready to pass the AdWords Fundamentals exam.

Watch the Display Advertising Video
Prep for the certification exam with this crash course to get you ready to pass the AdWords Advanced Display test.

We’re also posting these videos on our AdWords video tutorials page, along with some of our best other videos that explain our tools, and explain how to use AdWords best.

Frederick Vallaeys: Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.