We’ve made numerous enhancements to the Rule Engine. So we organized two webinars to show how it can be used to address a variety of use cases.
You can now watch the first Rule Engine webinar where I covered:
- An overview of the Rule Engine
- CPA or ROAS bid management with prebuilt recipes
- Automating your own bid strategy with custom recipes
- Using custom variables to make more dynamic rules
- Scaling your work across many accounts with favorite and global recipes
- How to put rules on auto-pilot
We’ve followed up this introductory webinar with an advanced one.
In this webinar I’ve shown more advanced use cases for the Rule Engine:
- Building rules using your own custom data
- Bidding by weather (or another external data source)
- Using different attribution models and different conversion types
