• Thanks. Exact advantages. I find out, that due to SearchEngineJournal news from May 20, 2016, “Microsoft’s share of desktop search is now sitting at 21.6%” in US. So, every fifth internet user in USA, search information with Bing. Great thing, that Bing shows impressions, clicks, CTR and spend money by exact keywords, but don’t show 12 month search volume. I also share minds about bing keyword tool advantages and disadvantages here – kparser.com/bing-keyword-tool