According to Merkle RKG’s Digital Marketing report for Q2 of 2015, shopping ads now account for 32% of paid search clicks for retail advertisers. As this type of PPC ad is increasingly becoming a more important factor in driving sales for e-commerce sites, it’s important to make sure they are fully optimized.
To that end, Optmyzr recently removed the limits on how many product groups can be created through our Shopping Campaign Builder tool. Now you can easily build the best structure for your Shopping ads, even if that means having thousands of ad groups and tens of thousands of product groups.
We also partnered with Whoop! a company out of Austria that we met at SMX Advanced in Seattle this summer to host a webinar about optimizing bids for Shopping Ads. We hope you’ll join us and Reinhard Einwagner, Product Manager at Whoop! for our webinar on Wednesday August 26, 2015 at 9 AM PST (USA) | 6 PM CEST (Europe) where we’ll cover:
- shopping group structure: ad groups vs. product groups
- the advantages of a bid-by-item strategy
- what you can do with custom labels
- how to get the most out of Google’s reports for Shopping ads