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Are completely automated AdWords optimizations and bidding solutions good for my account?

To what extent should account managers use automation? What factors should one take in consideration when implementing completely automated solutions in an AdWords account?


  • I think an account manager understands the AdWords account which he/she manages and should have the utmost say while any change is made to the account. It is good to automate only the part of carrying out an optimization which involves getting quality suggestions (in much lesser time than doing it manually) after which an account manager can review suggestions and upload to shortlists to your AdWords account.  Exactly what Optmyzr does! It suits me!
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