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Experience with Advertising on Bing

I have been advertising on Google for a while, was wondering if I am missing out on traffic by not advertising on Bing. Are the returns on Bing cost effective like Google?

Comments

  • edited September 2016
    Hi Ankit, you can expect similar returns from Bing Ads. Just that the size of audience for Bing is not as large as that of Google. However, from experience we've seen that the CPCs for Bing are much lower than AdWords. Also, if US is a primary target market for you, then advertising on Bing is a good idea.
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