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How to compete better in auctions involving my brand name?

As my competitor will most likely have a low quality score for my brand name, how much should I bid on my own brand name? Should I keep the bid lower than the first page bid? or a little higher to ensure I get the traffic which is searching about me?


  • I recommend always having a bid higher than your first page bid for brand terms. Your QS on brand names will almost always be high which means the required first page bid will be low. You can also think of using the bidding strategy 'Target Search Page Location' for your brand terms.
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