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Should we still run Legacy Ads in the AdWords accounts?

As AdWords has removed the option to create standard legacy ads in the interface, I thought of asking if I should prefer to keep the legacy ads and test them with ETAs or completely switch to ETAs ASAP? Any thoughts would be highly appreciated! Thanks!


  • Hi Julia,
    As you must be aware, the existing standard text ads in your account will still continue to serve alongside expanded text ads. Apart from modifying their content, you can still enable or pause them. So, you can choose to use the existing ads performance to create an Expanded Text Ad to test it with the legacy ad and then keep the better performing ad.

    However, AdWords may eventually phase out the standard ads and shift to ETAs completely. So, it may be a good idea to run ETAs in the account and collect data to analyze and find the better performing ads.
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