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Reduce Cost of non-performing keywords.
What is the best way to quickly identify and decrease bids for poor performing keywords with high cost and low ROAS?
Hi Ankit, Hope you are doing well. Have you tried Conversion to reduce bids for keywords which are not performing up to the mark? You can use this optimization to reduce the bids as well by filtering the suggestions by targetted ROAS and high cost.
Read more about the tool here:
Let me know if this helps.