Digital Dealer 2016
Jan 20, 2016 12:00 AM
The Future of PPC For Car Dealers
About this event:

Digital advertising is a fast-paced field with Google rolling out hundreds of changes every year that impact how users search and how they find companies to help them with their needs. Their online marketing platform AdWords is constantly changing and becoming ever more complex. As a result, a set-it-and-forget-it strategy no longer suffices for those looking to get the biggest impact to their bottom line from online advertising.

Learn from one of the people who created Google AdWords about how the PPC industry is changing and what it means for car dealers. You will learn about the latest innovations from Google and come away with actionable strategies to grow dominate online.

Takeaways

  • Learn how user behavior is shifting when they are looking for information and how you can capitalize on this.
  • ‍Learn about cost effective automation strategies to ensure your ads on Google are profitable.
  • ‍Learn about advanced strategies to connect your knowledge of the industry with online advertising platforms, so that you can do things like change your bids depending on the current local weather or other factors that impact how many people shop for cars.
  • Learn how to go beyond simple keyword targeting to get your message in front of the most likely buyers as they spend time online.