SMX West 2016
Mar 2, 2016 10:45 AM
Master AdWords Scripts
About this event:

Learn AdWords Scripts from Frederick Vallaeys and Steve Hammer.

AdWords Scripts are a powerful addition to your SEM toolkit. You can use scripts to:

  • create and automate delivery of custom reports;
  • alert you to issues in your account;
  • calculate and implement bid changes;
  • manage ads, keyword, campaigns and ad groups;
  • and connect to external data sources such as your Twitter feed, product inventories, weather forecasts and more.

In this session, we'll demonstrate the capabilities of scripts, discuss best practices, and provide step-by-step instruction for creating and implementing scripts in your AdWords campaigns.

This session will be moderated by Matt Van Wagner