How to use the widgets in the Multi-Account Report to display Facebook data
The Facebook Insights widget lets you add data from Facebook campaigns to reports, and is currently available only in Muti-Account Reports.
First, you need to create a new template or edit and existing one.
After accessing the template, you can add a new account selector/picker and select a Facebook account from the list.
After choosing the account in the Account Selector Widget, add the Facebook Insights widget to the multi-account report template.
Report at account, campaign, ad set or ad level.
Segment the data by a parameter of your choice. For example, split the account performance by gender and/or age.
Select the metrics from the table to report on performance for account/campaign/ad set/ad.
Sort the output by one of the metrics shortlisted in the Stats table.
The Multi-Account KPI Widget lets you report on absolute numbers or compare key metrics like clicks, impressions, conversions, etc by aggregating data from multiple accounts (using Account Selector widget) over two date ranges. You can report on the performance of these key metrics for specific device and network combination. For example, you can get insights on how the performance of AdWords and Facebook accounts on mobile phones has changed.
The Multi-Account Summary Widget lets you review overall metrics performance for a particular date range at account or campaign level.
The Multi-Account Top Campaigns Widget lets you report the performance of top campaigns for multiple accounts together. The data can be sorted by traffic, cost or conversions for the selected date range.
Note: Facebook Reporting is a feature only available for the Pro and Enterprise subscription plans in Multi-Account Reports.
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