Table widgets is a sub-category of widgets in the report designer. It contains different types of widgets that let you report on key performance metrics in an easy to read tabular format. You can report on the performance of campaigns, ad groups, keywords, ads and more.
Identify keywords, ads, and placements for optimization opportunities
From your account dashboard, select 'Reporting' to launch Report Designer. Click on 'Tables' to view the different Table widgets and click on them to add them to the report.
Preview widget and save report
Report on absolute numbers or compare key metrics at account/label/campaign level over two date ranges. You can report on the performance of these key metrics for specific device and network combination. For example, you can get insights on how performance on Google search on mobile phones changed.
Review overall performance for a particular date range at account or campaign level.
Report on the performance of multiple campaigns together by using labels. By default, the widget will show data for all campaign level labels in the AdWords account. You can filter data by using the 'Label Name Contains' field. For example, if you enter 'Brand' in this field, the table will show data for all labels that contain the word 'brand' in them.
Report on the performance of your account/campaigns for a selected date range. Break down the data by day, week or month. For example, if you're reporting on performance for the last six months, break it down by month on the table.
Report performance of account/campaigns on devices or networks for a selected date range. This helps compare performance on different devices and networks in a single table.
This widget lets you report on the different types of conversions (signups, leads, sales) that are being tracked in the AdWords account. It lets you report on Conversion Type or Conversion Category.
Report on the performance of ad extensions such as sitelinks, locations, calls, app extensions and more.
This widget lets you report on types of clicks and their performance. These are clicks that different parts of an ad like headline, sitelinks, driving directions, phone calls etc. receive. This helps identify the part of the ad that is driving traffic and conversions and helps improve the non-performing elements of ads.
Include a summary of changes made through Optmyzr in your reports. You can include details like how many new keywords were added, how many bids were changed, and how many ad schedules were created. This widget also lets you show how much data you analyzed.
*Widget not compatible with Bing Reporting.
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