Pause Keywords With A Low Quality Score - User Guide

What does the Pause Keywords with Low-Quality Score script do?

This enhanced script finds keywords that are below a certain Quality Score threshold in AdWords and pauses them. You can also choose to only get a report and not pause the keywords. 

How does it work?

Script Settings

  1. Setting Name:
    Enter the name of the setting. You can multiple settings that can pause keywords that have different Quality Scores. For example, you can have one setting for keywords that have a QS of 4 and another for keywords that have a QS of 2.
  2. Pause Keyword Setting:
    If you want to pause keywords that are below the specified QS, select this check box. Otherwise, the script will create a report.
  3. Spreadsheet URL:
    The report generated by the script can go into an existing spreadsheet. If you have a spreadsheet, enter the URL in this field. Otherwise, leave at NEW to generate a new spreadsheet.
  4. Range for date:
    Date range for additional metrics that are shown in the report. The Quality Score is for the current date because AdWords doesn't have historical data.
  5. Minimum Quality Score:
    In this field specify the Quality Score threshold below which keywords should be paused.
  6. Email Address:
    Email addresses that should receive a notification with the spreadsheet link after the script runs.

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