Combine frequently used optimizations in a workflow
An Account Workout consists of a series of optimizations that help you achieve a goal. We understand that every account manager has their own workflow or process that they follow to keep AdWords accounts in good shape. To help streamline and automate this process, we created Custom Workouts as they let you create and automate your own optimization workflows. You can choose the One-Click Optimizations™ you would like to include in a workout and also the strategy each optimization should use.
Standardize workflows across teams - By creating custom workouts you can create optimization processes that can be used by other team members. It also helps onboard new team members very easily because the processes are already set. For example, you can have a workout that has to be run for all new accounts or a monthly workout that each account should get.
Improve efficiency and save time - Custom workouts enable you to set your optimization strategy as the default in optimizations. You don't need to filter through suggestions each time you load an optimization.
Custom Workouts can be accessed on this link. The option is available in the middle of the screen as shown in the screenshot below. When you click on "+ Create Custom Workout" it will take you to the Workouts Designer page.
On the left hand side of the Workout Designer page, you can choose the optimizations that you want to include in your workout. Navigate and re-arrange the order of optimizations on the right side. Snapshot below.
Adding different optimizations will allow you streamline your workflows. For example, a Search Query Management workout can include the Keyword Lasso, Negative Keyword Finder and the Traffic Sculptor.
You can choose to automatically skip the Optimizations if the system doesn't have suggestions for an account. That way, you won't spend time opening the optimization if you are not sure if it has suggestions.
After selecting the Optimization you want to add, you can edit the parameters and select which strategy you want to use for each of the Optimizations (e.g. for small accounts, you might want to run the optimizations in Turbo Mode).
Click on "Save" to Save the custom workout. Once you save the custom workout, it'll be available to all your team members on the all workouts page.
Find the newly created workouts on the Custom tab on the Account Workouts page. You can also edit or delete a workout at a later time.
Some of the example workouts you can build are:
1. Search Query Report: Keyword Lasso + Negative Keyword finder + Traffic Sculptor
2. Account Cleanup: Keyword De-duper + Traffic Sculptor + One Word Keywords
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