Enhanced Scripts - User Guide

Enhanced Scripts for AdWords™ make it easy for marketers to use powerful AdWords Scripts to automate repetitive account management functions in AdWords accounts. Users are not required to have any programming knowledge to use Enhanced Scripts as they don't have to edit any code.


How do Enhanced Scripts work?

Enhanced Scripts provide many useful pre-written scripts that can be customized to run for AdWords accounts. This customization is done through an easy to use interface and doesn't require editing code. You can perform account management tasks like automatically checking destination URLs, creating ads from spreadsheets, etc. using Enhanced Scripts. It is possible to edit script settings and manage them entirely from the Optmyzr interface after a one-time upload to the AdWords account.


Why should you use the Enhanced Scripts?

1. No coding skills required to reap benefits of AdWords scripts - Carry out bulk automation tasks more efficiently.
2. Manage settings for multiple scripts in one place in your Optmyzr account.
3. Run scripts for individual AdWords accounts or at the MCC account level with unique settings for each child account.


How to use Enhanced Scripts?

You can access Enhanced Scripts next to the Reporting tab in the Optmyzr Interface. Choose the account you want to run the script in and go to the All Enhanced Scripts page.

If you want to know what the scripts do, you can hover over the 'i.' Select the script you want to configure for the AdWords account. For example, shown below is the script for generating an Account Quality Score Report.

Add Setting

From the drop down menu under 'Add Setting' select 'Create a New Setting'. If you want to copy script settings from another account, select 'Copy from another account'. If it is the first time you're creating a script setting, you'll see two buttons with the above options on the page. Each script will have its own group of settings. An example, of setting up the Account Quality Score script it mentioned below:

Basic Settings:

These are a set of basic script settings that are required to run the script which varies by script type. An example, of basic settings for the Account Quality Score report script, is mentioned below:

  • Give a name to the setting
  • Enter email addresses to notify 
  • Select the date range for which you want to run the script

Advanced Settings:

These settings are also unique to the script and give you more options to customize the script. You can read about what each setting does by hovering over the "?"


Download the Script

You can download the script to run either at the individual account level or the MCC account level. To run a script at the MCC level, you'll have to create settings for the child accounts that the script should run for. For more details on how to run scripts at the MCC level, read this help article.


Uploading Enhanced Scripts to AdWords

Copy and paste the downloaded script to your AdWords account under the 'Scripts' section in Bulk Operations. Once inside the scripts section, add a new script by clicking on '+Script' and set it up. 


Running the script in AdWords

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  1. In the 'Script' field at the top, name your script and delete everything in the script editor box to make it empty.
  2. Open the script file you downloaded from Optmyzr's page. Select everything (Ctrl+A) in the script browser window and copy it (Ctrl+C). Go back to the script editor box in your AdWords account and paste the data.
  3. Click 'Save' above the editor, and authorize the script by clicking 'Authorize Now' and then 'Grant Access.'
  4. Click 'Preview' to run the script for 30 seconds. If you get no errors, the script has been set up correctly. If the account is small, the entire script can run in 30 seconds so you may be able to see the results as well as receive the email. In the preview mode, the script doesn't make any changes to the account.
  5. Now click on 'Run Script Now' and you'll receive an email when the script run is complete.

Monitor Changes under Logs

After you run the Enhanced Script in Preview mode, you can view the changes made in the logs tab in Optmyzr as shown in the snapshot below. You can view all the details like when the script ran and on which setting. It will also show the change summary including a link to the spreadsheet that was generated (if any).


Demo Video 



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