Enhanced Scripts for AdWords™ make it easy for marketers to use powerful AdWords Scripts to automate repetitive account management functions in AdWords accounts. Users are not required to have any programming knowledge to use Enhanced Scripts as they don't have to edit any code.
Enhanced Scripts provide many useful pre-written scripts that can be customized to run for AdWords accounts. This customization is done through an easy to use interface and doesn't require editing code. You can perform account management tasks like automatically checking destination URLs, creating ads from spreadsheets, etc. using Enhanced Scripts. It is possible to edit script settings and manage them entirely from the Optmyzr interface after a one-time upload to the AdWords account.
1. No coding skills required to reap benefits of AdWords scripts - Carry out bulk automation tasks more efficiently.
2. Manage settings for multiple scripts in one place in your Optmyzr account.
3. Run scripts for individual AdWords accounts or at the MCC account level with unique settings for each child account.
You can access Enhanced Scripts next to the Reporting tab in the Optmyzr Interface. Choose the account you want to run the script in and go to the All Enhanced Scripts page.
If you want to know what the scripts do, you can hover over the 'i.' Select the script you want to configure for the AdWords account. For example, shown below is the script for generating an Account Quality Score Report.
From the drop down menu under 'Add Setting' select 'Create a New Setting'. If you want to copy script settings from another account, select 'Copy from another account'. If it is the first time you're creating a script setting, you'll see two buttons with the above options on the page. Each script will have its own group of settings. An example, of setting up the Account Quality Score script it mentioned below:
These are a set of basic script settings that are required to run the script which varies by script type. An example, of basic settings for the Account Quality Score report script, is mentioned below:
These settings are also unique to the script and give you more options to customize the script. You can read about what each setting does by hovering over the "?"
You can download the script to run either at the individual account level or the MCC account level. To run a script at the MCC level, you'll have to create settings for the child accounts that the script should run for. For more details on how to run scripts at the MCC level, read this help article.
Copy and paste the downloaded script to your AdWords account under the 'Scripts' section in Bulk Operations. Once inside the scripts section, add a new script by clicking on '+Script' and set it up.
After you run the Enhanced Script in Preview mode, you can view the changes made in the logs tab in Optmyzr as shown in the snapshot below. You can view all the details like when the script ran and on which setting. It will also show the change summary including a link to the spreadsheet that was generated (if any).
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