SKAG creation in Keyword Lasso

How to create new ad groups with a single keyword

Creating New Ad Groups

After selecting a suggestion, you can choose to create SKAG (Single Keyword Ad Group) structure for that suggestion. First, you will be prompted to select in which campaign you want to create the SKAG.

After selecting the campaign, you'll be prompted to enter the name of the new ad group. You can use keyword insertion along with static text to define a template that creates multiple ad groups. The options for insertion are {keyword} {matchtype}. For example, if you enter:

  • 'New - {keyword} - {matchtype}' in the ad group name, the system will create a new ad group for each keyword and match type variation. This will result in a SKAG (single keyword ad group structure) where each keyword that is selected will be in a different ad group. A sample ad group name would be 'New - Optmyzr - Phrase'.
  • 'New - {keyword}' in the ad group name, the system will create a new ad group for each different keyword. If the same search term is selected in multiple match types, all the keywords irrespective of match type will be grouped into one ad group.
  • 'New - {matchtype}' in the ad group name, the system will create new ad groups for each different match type. All search terms with the same match type will be grouped into one ad group. A sample ad group name would be 'New - Phrase'.


Uploading the new SKAG to AdWords

After clicking OK, you will notice that the search terms have been arranged properly. All the search terms that will be grouped according to one insertion will show up as shown below. In the example below, the insertion is by {keryword}-{matchtype} so all the search terms with exact match type will be in the same ad group and those with phrase match type will be in a different ad group. If you see insertion text in the ad group name, it means all the search terms showing under it will be arranged as defined.

Upload changes to AdWords by clicking on 'Add Selected Keywords to Account'. This will show a confirmation box after which changes will get uploaded to AdWords.

*Features not available for optimizing Bing Ads accounts.

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