Account Cues - User Guide
This feature allows you to know if an account is performing as expected against a goal. This is indicated by the color of the dot (red or green) that shows up next to each account on the MCC dashboard.
How does it work?
Once you set up a goal, the dots will change colors to red or green, depending on the performance of the account. A red dot signifies that an account is not performing as expected and a green dot signifies on track or above average performance.
To determine the color of the dot, the system compares the performance of the account with the average performance data for the last six months against a specific goal. Our system looks at the data in your account and tries to determine a goal (Sales, Leads, Traffic, Branding) for the account based on which it will pick the right algorithm for the account.
How to use it?
- When you click on the green or red dot next to the account name it will open up a window that will show the metrics being analyzed for the account.
- You’ll see the row highlighted in red if the value of the metric is below the expected value and it will be highlighted in green if the value of the metric is within the allowed deviation range or above the expected value.
- At the bottom of the window, you’ll see a button for PPC Investigator. Clicking on this will take you to the PPC Investigator (Ask Optmyzr) page where you can investigate why a metric increased or decreased.
How to change Account Cue settings?
- You can edit the goal/strategy for each AdWords account or change it to track a specific metric. When you use a strategy for the account, the system looks at more than one metric while analyzing performance. When you choose a target metric, it will track a single metric.
Goals/Strategies available (Cue Algorithm) are:
- Target for a Metric
- The second setting you can tweak for each account is the 'Allowed Deviation'. This can be a percentage (if the algorithm is a ratio) or a number, and tells the system how much it is ok for the performance to deviate. This is to account for minor fluctuations in performance and to avoid raising too many false alarms. By default, this number is set to 10% for each account but you can tweak it. This number can be different for each AdWords account based on when you want to be notified.