Advanced Reporting Features - User Guide

The Advanced Reporting Features are improvements in the Report Designer that will make your reporting tasks easier. These features are available to Pro and Enterprise plan users.


Comments in Reporting

You can use comments to add extra information or to highlight important observations in each of the pages of your report. 


How to add comments

After creating a report template, you can generate the report by clicking on the template name on the Report Designer page. In the report, you can hover over the headings/titles in the report to see the comment box and add comments.

* Comments are not available in the Landscape mode

Image title

You can also use the rich text editor format for the comments in reports.

  • Bold: Ctrl + B
  • Italic: Ctrl + I
  • Underline: Ctrl + U

Report Snapshot

A report snapshot is a version of a report that is saved with all the data and comments, allowing account managers to spend less time adding observations that help their customers.

How to use the snapshot feature?

You can add comments to reports and save them as a snapshot with the comments. You can later access the snapshots and edit the comments (you can't modify the template, just the snapshot). Report snapshots can be downloaded and emailed as PDF files or shared as links with customers and stakeholders.

You can check your Report Snapshots here.


Use Calculated Metrics

The Calculated Metrics widget allows you to add custom parameters as columns in all the table widgets in the reports. You can customize the name of the calculated metric and fill in a formula using different parameters to get the statistics you want to display in the report.

How to add calculated metrics?

The metrics that you can currently use to create calculated metrics are:

  • Impressions: Impressions
  • Clicks: Clicks 
  • Cost: cost 
  • Average Position: avgPosition
  • Conversions: conv1PerClick
  • Conversion value: totalConvValue

Some examples

  • ROAS: totalConvValue/cost 
  • Avg. Order Value: totalConvValue/conv1PerClick

Points to keep in mind

  1. Multiple calculated metrics can be added to single and multi account widgets.
  2. Once you create the calculated metric, it will show up along with other metrics in the table widgets, and you can select it.
  3. Calculated metrics are only available in tables right now not in charts.

If you would like to see more Calculated Metrics, send us your request to support@optmyzr.com!


Share Report by Link

You can share reports as links and also schedule reports to be emailed as links on a daily, weekly and monthly basis. Read more here. Sharing reports as links lets users view the report the way you do. They can hover over charts and graphs to view the performance. 


With the Enterprise plan, you can create custom domains for the report links, and with the Pro plan, you can use a generic domain like reports-access.com for your report links. Ask our support team to set this up for you (support@optmyzr.com).

When scheduling the Report to be sent as a link, you have two options:

  • You can choose to generate a different link for the report each time.
  • You can choose to keep the same link each time the scheduled report is generated. To select this option, check 'Show previous reports in the link' when creating the schedule.
    The previous reports are available only from the time they have been scheduled.


Can’t find what you’re looking for?

Our award-winning customer care team is here for you.