Shopping Campaign Builder - User Guide

The Shopping Campaign Builder lets you create campaigns with multiple levels of product partitions with a single click. You can create hundreds of ad groups with thousands of product groups in a few minutes in active campaigns of your account. 


Why should you use it? 

Save Time: Creating a detailed campaign structure with thousands of product groups can take hours and in some cases even days. The time spent is directly proportional to the size of the product feed and the level of detail you want to use to create the product groups. 

Avoid Error: When you create product groups in AdWords, everything has to be set up manually which increases the margin of error.

Gain More Control: Again, given the manual nature of this exercise, users tend to create fewer product partitions which limit the level of which you can control the bids.


How can I access it? 

The Shopping Campaign Builder can be found under the One-Click Optimizations™ -> Shopping Campaign Tools -> Shopping Campaign Builder
Go to the optimization page here


Link Merchant Feed to Optmyzr

You can follow the instructions available here to link the Merchant Center to Optmyzr


How does it work? 

The Shopping Campaign Builder pulls the data from the Google Shopping feed/product feed and then lets you define a structure for the product groups without having to create each product group manually. It uses your feed design to create product groups automatically.

Design Campaign Structure

Go to the Shopping Campaign Builder optimization, and select the campaign in which you want to create the product groups (left column).

Use the 'SPLIT BY' option to define the structure of the product groups in the campaign. You can choose up to seven levels by which to create product groups. For example, you can choose Brand as the first level and then product category 0 and so on.

You can create all the product groups under one single ad group or under different ad groups. You can choose to create different ad groups for the first level you've opted to split it by. 

After specifying the structure, click 'Next' to see the product groups and set bids. At this stage, the system pulls the data from the linked product feed and puts them in the structure you defined.

Review Campaign Structure

On the next page, you'll see the actual structure and product groups that will be created. The white page icons represent individual ad groups and the yellow folders under them represent different levels of product group partitions. On this page, you can change bids for product groups and exclude product groups as well. 

  • To change the bid, double click on the product group and you'll get an option to change the bid. Updated bids will be highlighted in red color as shown below.
  • To exclude a product group, uncheck the box next to the product group and it will show excluded status.

In the screenshot above, you'll see the following:

  • Total number of new product groups that will be created
  • Total number of Ad groups that will be created
  • Product groups created Brand --> Product Type 0

Upload Changes to AdWords

After reviewing, click on 'Create Product Groups in AdWords' to upload the structure to your AdWords account. If your product feed is large, it will result in thousands of product groups, and it takes time to upload a large number of changes to AdWords. 

After you confirm the upload to AdWords, feel free to navigate away from the page, and the changes will continue to be uploaded in the back end.


Things to keep in mind

  1. The Shopping Campaign Builder doesn't create campaigns. The shopping campaign needs to exist in the AdWords account in paused or active state. It can be a shell campaign with no structure. You should be able to select it from the campaign selector on the left.
  2. You can multiple product feeds associated with different campaigns in an AdWords account. The system automatically associates the correct product feed with the campaign when you design the split.
  3. For very large feeds we don't recommend creating tens of thousands of ad groups unless you want to manage negatives at a very granular level. Bids can be administered at the product group level, so you don't need an ad group for each item id. It can be cumbersome to manage so many ad groups.

Demo Video: Shopping Campaign Builder

 

Can’t find what you’re looking for?

Our award-winning customer care team is here for you.