Account Dashboard provides quick takeaways at account, campaign and ad group level. This helps in easy identification of optimization opportunities. You can also view the overall account, campaign, ad group level performance and segment it by network and device. You can also analyze performance by labels. You can view these quick tips on how to use Account Dashboard.
Switch between Sales, Lead and Traffic view to analyze performance. The one-click switch between these modes lets you compare the performance of the right metrics.
For example, to analyze leads, the system will automatically show the conversions and cost per conversion at the top. However, if you are interested to know the traffic on an account, the cards will be focussed on impressions, clicks, and cost.
You can always view other metrics and compare its historical performance over the selected date range using the graph. You can quickly find out if the account started to perform better or worse.
To analyze account/campaign performance. You can define the following variables before "updating" data:
On the right side of the Account Dashboard, you will find Instant Optimizations & Quick Insights. Under Instant Optimizations, we analyze your account's data and based on it, we offer some instant optimizations tips which you can look at and quickly implement by clicking on Fix it.
Quick Insights gives you important information about the performance of your account keywords.
The Thumbs Up/Thumbs Down option in the Instant Optimizations and Quick Insights will allow the system to record your preferences. That way, over time, the system will learn and determine what kind of suggestions you like and which ones you don't like.
This is one of the most used features of the Account Dashboard. This option lets you instantly compare metrics performance across networks and devices. You can quickly find out if Costs and Conversions are in sync with each other on the networks and devices.
For example, if you are getting 70% of your conversions on Mobile when 70% of your cost spent on Computers, you can quickly identify and correct what might be causing the disbalance. In such a situation, you can decrease your bids on Computers and increase them for Mobiles.
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