Dedicated, highly flexible, and scalable optimization hub

Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations.

A total game changer for us

I think all features make Optmyzr a powerful tool to gain a competitive advantage.

We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us.

Launch RSAs at scale much faster than through Google

We knew we could drive more sales for our client with the addition of RSAs but the process of adding this new ad format across our entire book of business was prohibitively time-consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google

Helped us to manage a larger portfolio of ad accounts

Optmyzr has helped us to manage a larger portfolio of ad accounts more efficiently and more profitably. Having used other tools in the market, we found they could be cumbersome and clunky in ways that you'd spend more time troubleshooting the toolset and the output rather than making improvements to our clients' accounts.

Optmyzr provides us with a huge amount of in-built and custom options so that we can spend our time on getting greater performance from our accounts rather than troubleshooting toolsets.

Overall 10/10

I love the weather bid changes, it allows me to increase bids for claim clients, garden clients, and more!

The Rule Engine is literally limitless on what you can use it for. Overall 10/10

An indispensable tool for our agency

Our experience with Optmyzr has been outstanding. The tool has significantly improved our campaign management efficiency, enabling us to deliver better results for our clients.

Its intuitive interface, robust features, and seamless integrations have made our daily operations smoother. The excellent customer support is a bonus, always ready to assist when needed. Overall, Optmyzr has become an indispensable tool for our agency, improving our operations, enhancing our service to clients, and enabling us to deliver better results.

Helps get the right things done efficiently and effectively

The tool helps us just get the right things done more efficiently and effectively. To think of it as a single tool is doing Optmyzr a big disservice.

It does so many different things, and it also does them out of the box so you don't have to know exactly what you want to do. The tool is basically going to grab you by the hand and lead you through a bunch of optimizations very, very easily.

Ensure that all customers enjoy a Morefire standard

Optmyzr was able to help us solve our challenges in various ways. Through standardized audits and alerts, we can ensure that all customers enjoy a Morefire standard and that we are informed of irregularities at an early stage.

The various tools simplify performance analyses and provide new perspectives that help us to make the right decisions for our customers. The interface is easy to use and thanks to a good onboarding process and fast support, we were able to quickly integrate the tool into our daily routine.

Scheduled reporting and bid adjustments save time

Scheduled reporting and bid adjustments based on time are my favorite tools and save a lot of my time.

Love the dashboard and custom reports

Optmyzr has helped us streamline optimizations across multiple accounts, manage our budgets, and grant insight across our entire demand generation team.

We love the dashboard and custom reports.

Saved me hours in terms of analyzing and optimizing my account

I love using Optmyzr - it has saved me hours in terms of analyzing and optimizing my account.

Will definitely recommend it to others as well.

Optmyzr is an extension of our own service

"Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none.

Rather than a product we use, we see Optmyzr as an extension of our own service.

Helps to save time and manage big accounts!

Optmyzr is a great tool to see your PPC campaigns from various points of view.

It gives a lot of useful insights with the help of inbuilt and custom reports and other tools. In short - it helps to save time and manage big accounts!

Best overall tool to handle time-consuming tasks

Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time-consuming tasks.

In addition to the basic optimization features, there's also a very handy budget pacing feature that helps a lot when monitoring multi-account budgets. You can also find useful scripts, etc.

Rule Engine is vital for me to scale for B2B clients

Where to begin! The Rule Engine is probably what I like the most. With B2B clients constantly needing to "pace up" or "pace down", the Rule Engine is vital for me to scale.

The Blueprints help my team keep accounts healthy. The Alerts being synced to my Slack is a recent level-up for my setup as well.

No more cumbersome and time-consuming Amazon Ad analysis

My favorite aspect of managing Amazon Ads with Optmyzr is how easy it is to manage manual bidding compared to how tedious it is to do it directly on Amazon Ads.

With Optmyzr, in just a glance it's easy to understand which bids I'm interested in modifying and how, without requiring cumbersome and time-consuming analysis.

The best part of Optymzr is the Rule Engine

The best part of Optymzr is the Rule Engine with advanced optimizations and the Projected Spend report!

PPC Investigator is usually my go-to for deeper insights!

The N-Gram analysis is a lifesaver and one of my favorite PPC tools. The Performance Max Network Distribution is another great tool that saves a ton of time.

My absolute favorite might be the PPC Investigator, which is usually my go-to when there is a change in performance that I want to dig into for deeper insights!

Makes it easy to attack the problem without losing time

My favorite features about Optmyzr are: 1) The visual of the Cause Chart, because it allows me to understand with one look if the clicks increase or decrease because of the CTR, Impressions, or Avg CPC, and makes it easy to attack the problem without losing too much time.

2) It’s very useful for me to be able to find the Search Query Volume of a specific campaign, because I can understand if the campaign is not working because there search terms of those keywords have decreased.

Game-changer for managing multiple accounts

If you are managing multiple Google Ad accounts, this tool is a game-changer. I was able to increase impressions, clicks, and conversions over a short period.

The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. Also, there appears to be a constant stream of new features that are announced inside the tool.

Undoubtedly the best platform to accelerate productivity

This app has been excellent. It’s not only helped me save time by quickly identifying where I could apply optimizations, but it’s also sparked new ideas and centralized important verticals and other bits of information that aren’t always easy for clients to grasp.

The visuals are incredibly user-friendly, making it seamless for someone without much technical knowledge to understand the insights.

Account Dashboard is amazing for managing multiple client accounts.

Being able to set up alerts prevents overspending or accounts from stopping advertising. Also, it's very easy to spot accounts underperforming (ROAS / CPA)

Onboarding is one of the best parts of Optmyzr

One of the best parts of Optmyzr is the onboarding process and how the team is able to walk me through the entry-level, beginning stages of using the platform to mastery level in understanding and applying the tools to my accounts.

My favorite Optmyzr tool is the mighty Rule Engine!

The possibilities are almost endless and it's big fun to finish every optimization idea in this tool. The benefit from this is me hanging loose in my hammock - just kidding, don't tell my boss ;)

The Optmyzr software gives you a kind of sanity check on whether you should make changes or not.

The default best practice is: don't change anything if nothing's broken, because making unnecessary changes can introduce volatility in your ad account.

The real value I see in the software is that it tells you what you should change and what you shouldn't, so you're not just randomly making adjustments. That's exactly what a good consultant would do, and Optmyzr is doing a lot of what a consultant would provide at the end of the day.

I love the reporting and auction insights as well as the Spend Projection tool.