Find new keywords and remove wasteful keywords.
Hit your goals for traffic, conversions, CPA and ROAS with automated bids.
Write better performing ads and remove ads that don't drive results.
PPC accounts perform better when they are frequently optimized using the latest data.
Optmyzr automates optimizations for keywords, bids, display network, shopping ads (PLAs), and ads like our A/B Ad Testing Tool shown in the example above.
The most time consuming part about optimizing AdWords is pulling data and running the analysis in tools like Excel. Optmyzr automates this and account managers can go straight to the last step of optimizing: reviewing the results and applying them to the account.
Two of our founders worked for Google AdWords and know exactly the types of optimizations that have the biggest impact on accounts. We've automated these optimizations so you can do them more regularly on all the accounts you manage.
“The Optmyzr team really understands Google AdWords. We now trust Optmyzr to automatically apply changes to our accounts.”
Expand your keyword list and show ads more often to users when they are looking for your product or service.
Optmyzr uses keyword and query data to suggest new keywords to improve account performance and helps you find opportunities to restructure accounts.
New keywords are suggested based on semantic and performance analyses. Optmyzr recommends both regular keywords and negative keywords.
Optmyzr analyzes and fixes duplicate keywords and other structural issues. This ensures the right ad is shown all the time.
Set the right bids to achieve your goals for sales, conversions, traffic, and branding.
Optmyzr automates bid management with flexible rules that can use offline conversion data. Prebuilt rules get you started quickly, or customize your own rules. Set bids for keywords, ad groups, or set bid adjustments to improve dayparting, geo and device performance.
Find bid management opportunities that boost traffic, increase conversions, and reduce wasted spend.
Build rules using a simple 'if this, then that' syntax and run them as often as hourly.
Manage much more than just max CPCs with tools that recommend and set bid adjustments based on dayparting, geographical, and device type performance.
Create ads that generate more interest and sales.
Optmyzr finds the best performing ads and ad text elements to drive more and better traffic to your landing pages.
Choose the confidence level you want and Optmyzr shows you the ads that are winning in each ad group. Remove the losers with one click and create new variations using the data about which ad text components work best.
A/B Testing works for text ads, image ads and dynamic search ads.
Eliminate wasted spend on display and set the right bids and budgets.
Optmyzr works with all your display network and video campaigns.
The A/B ad testing tool identifies and removes image ads that are responsible for low CTR or conversion rate.
Whether it's a Display Network or YouTube video ads campaign, Optmyzr helps optimize and automate budget allocation so that you spend exactly how much you intended.
Optmyzr automates your logic to set the right ad group CPCs with the Rule Engine, and makes calculating the right bid adjustments for geographies, devices, and dayparts a breeze.
The Placement Exclusion tool identifies sites, videos, and apps on the display network that are too expensive and lets you add them as negatives with a single click.
Show ads for all the products you have in stock and set the right bids to sell at a profit.
Define and create a great product group structure for merchant feeds of any size. Manage the bids based on sales data to achieve a positive return on ad spend (ROAS).
Product groups are structured automatically from the attributes in your merchant feed.
Manage bids based on sales data and use data from similar products when product groups don't have enough data of their own.
Optimizing PPC accounts should be a process of constant iteration: create an experiment, measure the results to pick winners and eliminate losers, and then do it all over again.
The testing process takes different forms depending on what component of AdWords you are trying to optimize. Ads might be reviewed by comparing the statistical differences between ratios of engagement (like CTR or conversion rate) whereas queries might be mined based on which ones drove conversions or CTRs significantly better than the underlying keywords. Because each optimization follows a different pattern, account managers usually set up several spreadsheets to get the work done. The outcome of those workflows is usually pretty consistent so if the data analysis can be automated, a lot of time can be saved.
We find it useful to create a strong process around optimizations so that they are done on a regular basis, using a consistent methodology. There are many great account management checklists and we've also written some popular ones that we shared on SearchEngineLand. This one was the most read PPC article of 2015 on SEL.
Two of our founders know first-hand what a good optimization looks like from the time they spent working for Google and from working on accounts as consultants.
The Keyword Lasso tool was created because we found it took too much time to use Google's own query report to identify new keywords.
The AB Ad Testing tool was created because in AdWords it's not easy to apply your own formulas for picking winners and losers to many ad groups at the same time.
The bid adjustment tools were created because we found bid management changed dramatically when Google introduced Enhanced Campaigns and bids became more dependent on bid adjustments than straight-up CPC bids.
We created the Shopping Campaign Builder after it took us a week to set up a proper structure for a mid-sized account. With the tool, we could do the same build-out in 2 hours.