Tag Archives: Ad Groups

Enhanced Script: Pause keywords with a low Quality Score

Purpose

This AdWords Script generates a Google Sheet with a list of all the active keywords in your account that have a Quality Score lower than a predefined Quality Score. It also provides the option to pause these keywords.

This script provides other metrics like cost, impressions etc. for a given period of time to help you gauge the performance of keywords in your account prominently.

 

Example Use Cases

  • Get a list of keywords that fall below a certain quality score and optimize them
  • Do a regular clean up of your AdWords account by pausing keywords with very low Quality Scores

Settings and Customization

  • EMAILADDRESS:  tells the script the email addresses that should get a notification when it finishes creating the spreadsheet. To send to multiple recipients, separate the email addresses with a comma. Do NOT include the name of the person... only include their email address.
  • QualityScore: defines the threshold Quality Score for the keywords to be identified.
  • Pause: To pause keywords with a lower quality score, change the value of the field Pause to true.
  • Date_Range:  tells the script the date range to include in the calculation. E.g. 'LAST_30_DAYS'. You can also use the format 'YYYYMMDD,YYYYMMDD'.

Get This Script

You can run this script from the Enhanced Scripts™ section in your Optmyzr account.

Account Dashboard By Label

Purpose

Generate a Google Sheet with time-segmented data and charts for all the elements that you've labeled.
The script can aggregate the data or report on every individual element that has the label. It can do calculations with any of the data (e.g. create new metrics like Conversion Per Impression) and it can compare data for 2 time periods so you can see both seasonality and whether you're doing better or worse than last period.
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This is an example of the types of charts you can generate for your AdWords account using this script.
This is an example of the types of charts you can generate for your AdWords account using this script.

Example Use Cases

  • Create a dashboard with year-over-year performance graphs for any set of ad groups, campaigns or keywords.
  • Create a dashboard that shows charts for all keywords with the label "My Top Keywords"
  • Create graphs using calculated metrics not directly available in AdWords, for example you could build a chart showing the trend in "Conversions per Impression" for your top ad groups
  • Create charts that group the data for multiple campaigns that have the same label, for example, if you have 2 campaigns to sell widgets, you can graph the aggregate performance of these campaigns by giving them the same label. This is particularly useful if your account management strategy requires you to split up campaigns for different target audiences, e.g. by time zone.

Settings and Customizations

The settings below let you customize how the script works. Simply change the values as needed at the top of the script to fit your needs.

  • SPREADSHEET: The URL of the Google spreadsheet that will receive the data. Make sure this spreadsheet has added your AdWords login email address as an editor. Otherwise the script will fail because it can't access the spreadsheet.
  • LABELS = new Array("Label 1", "Label 2"); Replace "Label 1" and "Label 2" with the label names you want to build a report for. You can add additional labels as needed, just be sure to enclose the name in quotes and separate each label with a comma
  • LEVEL: The script can only report on one type of item so choose campaigns, keywords, or ad groups
  • STARTDAYSAGO: This tells the script how many days back to start your report
  • TIMESEGMENT: This tells the script how to segment the report by time, valid choices are Week, Date, Month, Quarter (capitalization matters!)

Advanced Customizations

  • METRICS: This is a list of objects to tell the script which metrics to include in the tables. These metrics should NOT be ratios so not Ctr or ConversionRate. Instead include only metrics that are not calculated based on other metrics in AdWords. For name, you can include any metric that is included in a standard AdWords performance report (documentation: https://developers.google.com/adwords/api/docs/appendix/reports#ad-group). Some example values we find useful are Conversions, Clicks, Impressions, Cost, TotalConvValue. For each of these metrics, you can also include modifierForNewMetric and modifierForOldMetric. These let you calculate a value from the AdWords data. For example, if you want to increase last year's click values by 10%, you'd set modifierForOldMetric=1.1 for the metric Clicks. If you don't understand what this means, simply leave it at 1 so your reports will include the exact data that comes from AdWords.
  • CALCULATEDMETRICS: This is a list of objects for metrics to include in the report that are ratios, e.g. Ctr. You can also include a set of static values which is useful if you want your charts to include your target as a line. You can name these metrics anything you want. If the metric is a ratio, e.g. CTR, set type to 'ratio' and 'formula' to the division of metrics. These metrics have to be included in the METRICS section. For a static value, set 'type' to static and 'formula' to the static number. We've already included the metrics you'll most likely want in the sample script.
  • CHARTMETRICS: This tells the script which metrics and calculatedmetrics to show in charts. The name has to match one of your choices in METRICS or CALCULATEDMETRICS. If you set includeComparison to 1, then the chart will also include a line for the previous time period
  • AGGREGATESTATSBYLABEL: This tells the script to either total all the metrics by label or to report on every element individually. So for example, if you have 2 campaigns labeled 'Widgets' and you set AGGREGATESTATSBYLABEL to 1, then the output will combine the stats for these 2 campaigns. If on the other hand you set AGGREGATESTATSBYLABEL to 0, it will report stats for each of the two campaigns separately.
  • THOUSANDSSEPARATOR: This tells the script how you display currency in your AdWords account and whether you use a period or comma between thousands. For example, in the US we say $1,000.22 so the value should be "," whereas in Europe you say $1.000,22 so the value for this should be "."
  • INCLUDETOTALS: Tell the script if you want to aggregate all the data from all the labels and include it on its own tab in the Google Sheet. Set to 1 to include the aggregate totals or 0 to NOT include them
  • CHARTWIDTH: This tells the script the width in pixels of every chart
  • CHARTHEIGHT: This tells the script the height in pixels of every chart

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Limit AdWords Budget

Pause Campaigns, Ad Groups, or Keywords When They Spend Too Much

Purpose

This AdWords Script can automatically pause campaigns, ad groups, and keywords when they reach a predefined spend threshold and re-enable them the following day.Limit AdWords Budget

Example Use Cases

  • Limit the maximum cost for a new keyword or ad group you are testing
  • Set different daily spend limits for campaigns so that it can spend a different amount on weekdays vs weekends

Settings and Customizations

You have to create two copies of this script and place them both in your AdWords account. The first runs hourly and checks if spend today for any campaign, ad group, or keyword with the label 'Limit Daily Spend' is greater than 100, and if so, pause it.

The second copy of this script should be set to run every morning between midnight and 1am and enables any campaigns, ad groups, or keywords with the label 'Limit Daily Spend'. This is needed so your items that got paused by the hourly script are automatically unpaused every day.

The settings below let you customize whether the script works on campaigns, ad groups, keywords, or ads; the label name you are using to identify items that should be evaluated; the maximum cost; the time range to evaluate; and the email to notify:

  • scope - accepted values are "Campaigns", "Ad Groups", "Keywords", "Ad Text"
  • maxCost - set this to the maximum cost for each item.
  • dateRange - the amount of time in which the item is allowed to accrue no more than the maxCost - TODAY, LAST_7_DAYS, LAST_14_DAYS, LAST_30_DAYS
  • labelName - set this to the name of the label you are applying to the items to be included
  • email - set this to the email address to get a notification when the script makes changes

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Turn a spreadsheet into AdWords ads

Enhanced Script: Create Ads From a Spreadsheet

Purpose

This AdWords Script automatically creates ad groups, ad texts, keywords and labels based on your template and a spreadsheet of your data. It can be used to turn a product database into an AdWords account or it can be used as an alternative to the AdWords interface or the AdWords Editor for creating new ads. Because the code can be easily modified, it is also more flexible than most solutions that involve the AdWords API.

Turn a spreadsheet into AdWords ads
Turn any Google Spreadsheet into AdWords ads using the template you define in our AdWords Script.

Example Use Cases

This AdWords automation is useful for a wide range of use cases:

  • Advertisers who already have a spreadsheet of all their services and products can use this to build out an account with great structure that will benefit your quality score.
  • Agencies who work with a lot of clients in the same vertical and who have a well defined best practice for building out new accounts can use this to speed up new account creation.
  • Advertisers whose inventory changes frequently can use this to tie their ad creation directly to their backend.
  • Agencies who create Google Merchant Feeds can use this to add a value-add service where they use the feed to create AdWords ads for their clients.

Settings and Customizations

  • SOURCEDATA tells the script the location of the Google Spreadsheet that contains your data.
  • NAMEOFDATASHEET tells the script the name of the sheet in the spreadsheet that contains the data. A spreadsheet can contain multiple sheets and this lets the script know which one to use.
  • EMAILADDRESS tells the script the email addresses that should get a notification when it finishes creating ads. To send to multiple recipients, separate the email addresses with a comma. Do NOT include the name of the person... only include their email address.
  • ACCOUNTNAME is used by the script to create the subject line of the email it sends. When you're using this script on multiple accounts, it makes it easier to know which account each email notification is about.

Under The Hood

The script will automatically add a new column called "Added to Accounts" to your Google Spreadsheet. When it creates an ad using this row of the spreadsheet, it adds the account ID in this column. The next time the script runs, it will skip this row. This is useful to prevent adding duplicate ad texts and to make the script faster, for example by only making ads for rows you added to the sheet since you last ran it.

 How To Use The Script To Generate Ads Automatically

 

Get This Script

You can run this script from the Enhanced Scripts™ section in your Optmyzr account.