Watch here
Excel functions, formulas, and tips for PPC marketers

Reclaim control of your PPC campaigns.

When ad engines apply the same automation and make similar decisions for every account, it can feel like you’re no longer in charge. From juniors to PPC pros, Optmyzr gives you the final say over what your campaigns do.

Paid media and digital marketing teams use Optmyzr

Optmyzr turns PPC teams into powerhouses of efficiency and effectiveness


Increase in account manager productivity



Monthly savings from one optimization



Increase in managed ad spend

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

An extension of your paid media team

Reveal the insights in your performance data.

Our insight tools show you recommendations, patterns, and growth opportunities that you might miss while doing things manually. Access audit tools and cause charts for a full picture of account health. Includes robust capabilities for search, shopping, budgets, bid management, and more.

They're your campaigns. Optimize them how you want.

We believe paid media teams should be in charge of their PPC destinies. That's why Optmyzr plugs directly into the Google Ads API, allowing you to make changes to search ads, shopping campaigns, Performance Max, display placements, manual and automated bid strategies, and more.

Be a better growth partner with automation layering.

Optmyzr's automation sits on top of the ad engines, allowing you to control more of what happens AND focus on real growth. Get alerts so you can monitor performance and spending even when you're not around. For more complex tactics, the Rule Engine lets you automate any process using simple "if/then" logic.

Use data to paint a picture of your impact.

Optmyzr customers love our reporting capabilities. Select a templates or build your own using dozens of widgets. Then, automate report delivery so that your clients and bosses know how you're contributing to business growth each month.

Optimize freely and with peace of mind.

Linking an ad account with Optmyzr takes less than five minutes and is 100% secure. Only you and your team can make changes to your campaigns. We support Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads.

Optmyzr is a robust tool. Our solutions team can show you which tools support your goals and extend your trial from 7 to 14 days.

Optmyzr by the numbers


Spend managed via Optmyzr in 2022


Support for the latest Google Ads API


Accounts created since 2013


Tools for Search, Shopping, Performance Max & more


Average rating on G2 and Capterra

Manage every aspect of PPC.

Optmyzr is built for PPC account managers, analysts, strategists, and everyone in between.

  • One-Click Optimizations™

  • PPC Insights™

  • Reporting

  • Advanced Features

  • PPC Workflows