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"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency


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The Latest from PPC Town Hall

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PPC Town Hall

November 3, 2021

How to Turn Product Data Into Top-Performing PPC Campaigns

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October 20, 2021

Account Structure: Learn How the Experts Structure Their PPC Accounts

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PPC Town Hall

October 6, 2021

Ecommerce PPC: How to Stand Out in a Competitive Industry

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PPC Town Hall

September 29, 2021

How to Prepare a Successful eCommerce PPC Strategy for the 2021 Holiday Season

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Popular Blog Posts

Event

12:00 AM PT March 17, 2022

SMX Munich 2022, March 17

Whether you love or hate responsive search ads, they are the only text ad format Google will support after expanded text ads are retired later in 2022. What’s the strategy that can help you deliver great results from RSAs? Join Fred Vallaeys, CEO of Optmyzr, to learn what the data from the analysis of thousands of advertisers teaches us. He'll answer such questions as: Can you improve performance by pinning ad components? Does A/B testing still matter when RSAs effectively A/B test between their elements? Does Google favor ads that don’t use pinning? How much variation in headlines improves results the most? What is the impact of using keyword insertion, ad customizers, countdowns or location insertion? and more. Ultimately, we'll set you on your way to make the transition from ETAs to RSAs as smooth as possible. After this session, you'll be able to create a strategy for RSAs, test what works now before ETAs go away, and you will understand which elements increase performance.

12:00 AM PT

Munich, Germany

Event

1:30 AM PT March 16, 2022

SMX Munich 2022, March 16

By now it's clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream of new automations, like Performance Max campaigns, Optimized Targeting, Responsive Search Ads, Smart Bidding and more. But that doesn't mean your work in PPC is done. Your power lies in knowing which automations to combine, what advanced settings to use and how to test more effectively. When you attend this session, you will come away with actionable ways to take control and unlevel the playing field back in your favor.

1:30 AM PT

Munich, Germany

Event

4:40 PM PST November 17, 2021

Friends of Search

Automation has been one of the big themes in PPC for several years and now that every advertiser has access to the same high quality, low cost automations, how can they set themselves apart? In other words, how can an advertiser win when all their competitors have the same tools? Some long-held beliefs will need to be challenged and old best practices will need to be changed. Optmyzr CEO, Fred Vallaeys, will share new RSA optimization techniques based on a recent massive study of Optmyzr data and he’ll also cover ways to manipulate Smart Bidding into driving more results.

4:40 PM PST

Brussels, Belgium

Event

9:40 AM PST November 9, 2021

SMX Next

Moving a step closer to near-total PPC automation, Google Ads recently announced that starting from July 2022, Responsive Search Ads (RSAs) will be the only search ad type in standard search campaigns. Fred will talk about this change and how you can optimize RSAs in your campaigns.

9:40 AM PST

Online

Event

2 PM, CEST October 14, 2021

ADworld Experience

Fred will talk about when you should implement PPC automation — especially to maximize your time and resources allowing you to pass off mundane, repetitive, or time-consuming tasks to focus on overall campaigns and marketing strategy.

2 PM, CEST

Bologna, Italy