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For single brands with less than $10K in ad spend

Extract maximum value from your PPC ad spend.

Digital marketing teams worldwide stay in control, manage more accounts in less time, and make PPC management less complex using Optmyzr.

Trusted by the World's Top Advertisers & Marketing Agencies

Start optimizing in just 5 minutes!

No code. No integrations. No invasive changes to your existing setup.

Create

Build Search and Shopping campaigns the way you want in a fraction of the time.

Test & Monitor

Our algorithms monitor your ad campaigns and present actionable insights and alerts.

Optimize

Review opportunities based on industry best practices and our proprietary algorithms. Apply the changes you like to Google, Microsoft, and Amazon in one click.

Report

Build and customize reports that showcase the results of your campaigns with our unique visualizations, designed with PPC marketers in mind.

Start your 14-day free trial and get full access to all our features.
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Awards

2021

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Global Search
Awards

2021

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Canadian Search
Awards

2021

Optmyzr's Awards Images

Global Search
Awards

2020

Optmyzr's Awards Images

US Search
Awards

2015 - 2018 - 2020

Optmyzr's Awards Images

UK Search
Awards

2019 - 2020

Optmyzr's Awards Images

Canadian Search
Awards

2020

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health


Manage every aspect of PPC.

Optmyzr is built for PPC account managers, analysts, strategists, and everyone in between.

  • One-Click Optimizations™

  • PPC Insights™

  • Reporting

  • Advanced Features

  • PPC Workflows

See if Optmyzr is right for your business. Start your 14-day free trial now.

Optimize using custom data.

Your business is unique. Optmyzr makes it easy to add powerful data to help set your brand apart from the competition.

  • Google Search Ads 360
  • Google Analytics
  • Google Sheets
  • Custom Business Data
  • Custom Conversions

Optimize every PPC channel and format.

75K

Global advertisers who trust Optmyzr

10MN

Hours saved and counting

22

Years of PPC experience

$1.4BN

Advertising spend managed annually

Stay on top of your game.

The Latest from PPC Town Hall

PPC Town Hall

August 17, 2022

PPC automation: How the world’s best PPC agencies adapt and thrive

PPC Town Hall 61

9am PT,

12pm ET

PPC Town Hall

August 3, 2022

How to adapt to PPC ad platform automation

PPC Town Hall 60

9am PT,

12pm ET

PPC Town Hall

July 20, 2022

Performance Max for Retail and Ecommerce: Learn How to Drive Better Results

PPC Town Hall 59

9am PT,

12pm ET

PPC Town Hall

June 29, 2022

Responsive Search Ads: How to Create Better Ads in a World With Only RSAs

PPC Town Hall 58

9am PT,

12pm ET

PPC Town Hall

June 8, 2022

What Is the ‘Workday Consumer’ and How to Target Them the Right Way

PPC Town Hall 57

9am PT,

12pm ET

Popular Blog Posts

Event

9 AM July 19, 2022

HeroConf - London July 19, 2022

As PPC marketers, we’re used to working at internet speed, dealing with hundreds of changes from the ad engines every year, forcing us to recalibrate how we deliver performance. But since we saw each other at the last HeroConf, that pace of change has only accelerated because the pandemic-driven new normal demanded it. So doing things virtually became a necessity, and even the slowest adopters had to join the world of digital natives and start working, playing, and buying online. What it takes to be the best digital marketer has changed along with everything else. Learn how today’s modern marketer is different from the marketers we networked with at HeroConf before the world changed two years ago.

9 AM

London, England

Event

12:00 AM PT March 17, 2022

SMX Munich 2022, March 17

Whether you love or hate responsive search ads, they are the only text ad format Google will support after expanded text ads are retired later in 2022. What’s the strategy that can help you deliver great results from RSAs? Join Fred Vallaeys, CEO of Optmyzr, to learn what the data from the analysis of thousands of advertisers teaches us. He'll answer such questions as: Can you improve performance by pinning ad components? Does A/B testing still matter when RSAs effectively A/B test between their elements? Does Google favor ads that don’t use pinning? How much variation in headlines improves results the most? What is the impact of using keyword insertion, ad customizers, countdowns or location insertion? and more. Ultimately, we'll set you on your way to make the transition from ETAs to RSAs as smooth as possible. After this session, you'll be able to create a strategy for RSAs, test what works now before ETAs go away, and you will understand which elements increase performance.

12:00 AM PT

Munich, Germany

Event

1:30 AM PT March 16, 2022

SMX Munich 2022, March 16

By now it's clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream of new automations, like Performance Max campaigns, Optimized Targeting, Responsive Search Ads, Smart Bidding and more. But that doesn't mean your work in PPC is done. Your power lies in knowing which automations to combine, what advanced settings to use and how to test more effectively. When you attend this session, you will come away with actionable ways to take control and unlevel the playing field back in your favor.

1:30 AM PT

Munich, Germany

Event

1:00 AM PT March 15, 2022

SMX Paris 2022, March 15

By now it's clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream of new automations, like Performance Max campaigns, Optimized Targeting, Responsive Search Ads, Smart Bidding and more. But that doesn't mean your work in PPC is done. Your power lies in knowing which automations to combine, what advanced settings to use and how to test more effectively. When you attend this session, you will come away with actionable ways to take control and unlevel the playing field back in your favor.

1:00 AM PT

Étoile Business Center

Event

11:00 AM Feb 1, 2022

HeroConf - Austin Feb 1, 2022

Scripts have come a long way since their introduction in 2012. Google’s even introducing a brand new version of scripts to go along with the new Ads API. Join the OG scripts guru to learn what’s new in scripts from Google and Microsoft, where to find new free scripts that are updated and will still work, and learn some techniques for automating PPC accounts using your own methodology rather than giving all the control to Google.

11:00 AM

Austin, Texas