2021
2021
2021
2020
2015 - 2018 - 2020
2019 - 2020
2020
"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."
COO, Etna Interactive
"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."
VP of Paid Media, Constellation Agency
"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."
Sr. Interactive Marketing Specialist, MedStar Health
Optmyzr is built for PPC account managers, analysts, strategists, and everyone in between.
Keywords/Search Terms
Manual & Automated Bidding
Budgets
Ad Text & AB Testing
Shopping Campaigns
Custom Rules
Landing Page Analysis
Shopping Analysis
Audits & Investigations
Search Term N-grams
Spend Projection
Quality Score Tracker
Instant Reports
Multi-Account Reports
Automated Delivery
Customizable Widgets
Data Studio Connector
Custom Templates
Enhanced Scripts™
Rule Engine™
Amazon Advertising
Inventory Campaigns
Custom PPC Solutions
Customizable Recommendations
Optmyzr Express™
Custom Workflows
Team Alerts
Account Blueprints™
Assign Task Owners
Set Due Dates
Keywords/Search Terms
Manual & Automated Bidding
Budgets
Ad Text & AB Testing
Shopping Campaigns
Custom Rules
Landing Page Analysis
Shopping Analysis
Audits & Investigations
Search Term N-grams
Spend Projection
Quality Score Tracker
Instant Reports
Multi-Account Reports
Automated Delivery
Customizable Widgets
Data Studio Connector
Custom Templates
Enhanced Scripts™
Rule Engine™
Amazon Advertising
Inventory Campaigns
Custom PPC Solutions
Customizable Recommendations
Optmyzr Express™
Custom Workflows
Team Alerts
Account Blueprints™
Assign Task Owners
Set Due Dates
Your business is unique. Optmyzr makes it easy to add powerful data to help set your brand apart from the competition.
Google Search Ads 360
Google Analytics
Google Sheets
Custom Business Data
Custom Conversions
PPC Town Hall
PPC Town Hall 48
9am PT,
12pm ET
PPC Town Hall
PPC Town Hall 47
9am PT,
12pm ET
PPC Town Hall
PPC Town Hall 46
9am PT,
12pm ET
PPC Town Hall
PPC Town Hall 45
9am PT,
12pm ET
PPC Town Hall
PPC Town Hall 44
9am PT,
12pm ET
Ashwin Balakrishnan
Senior Marketing Manager
Ashwin Balakrishnan
Senior Marketing Manager
Victorio Duran III
Frederick Vallaeys
Co-Founder & CEO
Event
Whether you love or hate responsive search ads, they are the only text ad format Google will support after expanded text ads are retired later in 2022. What’s the strategy that can help you deliver great results from RSAs? Join Fred Vallaeys, CEO of Optmyzr, to learn what the data from the analysis of thousands of advertisers teaches us. He'll answer such questions as: Can you improve performance by pinning ad components? Does A/B testing still matter when RSAs effectively A/B test between their elements? Does Google favor ads that don’t use pinning? How much variation in headlines improves results the most? What is the impact of using keyword insertion, ad customizers, countdowns or location insertion? and more. Ultimately, we'll set you on your way to make the transition from ETAs to RSAs as smooth as possible. After this session, you'll be able to create a strategy for RSAs, test what works now before ETAs go away, and you will understand which elements increase performance.
12:00 AM PT
Munich, Germany
Event
By now it's clear automation in SEA is here to stay, so join this session to learn what you can do to set your campaigns apart from all the others using the exact same automations as you. Google is flexing its machine learning muscle and rolling out a constant stream of new automations, like Performance Max campaigns, Optimized Targeting, Responsive Search Ads, Smart Bidding and more. But that doesn't mean your work in PPC is done. Your power lies in knowing which automations to combine, what advanced settings to use and how to test more effectively. When you attend this session, you will come away with actionable ways to take control and unlevel the playing field back in your favor.
1:30 AM PT
Munich, Germany
Event
Forces beyond the control of PPC rockstars have created the perfect storm where only those who adapt to the new realities of search marketing will survive. We’ve all ridden the coattails of Google for too long and we’ve reached a pivotal moment in time where Google Ads is so different from AdWords that we need to rethink our role and how we can add enough value to keep our jobs.
4:15 PM
London, England
Event
Scripts have come a long way since their introduction in 2012. Google’s even introducing a brand new version of scripts to go along with the new Ads API. Join the OG scripts guru to learn what’s new in scripts from Google and Microsoft, where to find new free scripts that are updated and will still work, and learn some techniques for automating PPC accounts using your own methodology rather than giving all the control to Google.
11:00 AM
Austin, Texas
Event
As PPC marketers, we’re used to working at internet speed, dealing with hundreds of changes from the ad engines every year, forcing us to recalibrate how we deliver performance. But since we saw each other at the last HeroConf, that pace of change has only accelerated because the pandemic-driven new normal demanded it. So doing things virtually became a necessity, and even the slowest adopters had to join the world of digital natives and start working, playing, and buying online. What it takes to be the best digital marketer has changed along with everything else. Learn how today’s modern marketer is different from the marketers we networked with at HeroConf before the world changed two years ago.
9:00 AM
Austin, Texas
