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Learn how to unlock the goldmine of customer insights with first-party data.

The modern PPC management software, built for PPC people.

A single platform to audit, optimize, automate, and report on paid media campaigns that grow your business.

Paid media and digital marketing teams use Optmyzr

Optmyzr turns PPC teams into powerhouses of efficiency and effectiveness


Increase in account manager productivity



Monthly savings from one optimization



Increase in managed ad spend

The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC.

Sam Tomlinson

Executive Vice President, Warschawski

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!

William Bravin

Performance Lead, Climbing Trees

An extension of your paid media team

Reveal the insights in your performance data.

Our insight tools show you recommendations, patterns, and growth opportunities that you might miss while doing things manually. Access audit tools and cause charts for a full picture of account health. Includes robust capabilities for search, shopping, budgets, bid management, and more.

They're your campaigns. Optimize them how you want.

We believe paid media teams should be in charge of their PPC destinies. That's why Optmyzr plugs directly into the Google Ads API, allowing you to make changes to search ads, shopping campaigns, Performance Max, display placements, manual and automated bid strategies, and more.

Be a better growth partner with automation layering.

Optmyzr's automation sits on top of the ad engines, allowing you to control more of what happens AND focus on real growth. Get alerts so you can monitor performance and spending even when you're not around. For more complex tactics, the Rule Engine lets you automate any process using simple "if/then" logic.

Use data to paint a picture of your impact.

Optmyzr customers love our reporting capabilities. Select a templates or build your own using dozens of widgets. Then, automate report delivery so that your clients and bosses know how you're contributing to business growth each month.

Optimize freely and with peace of mind.

Linking an ad account with Optmyzr takes less than five minutes and is 100% secure. Only you and your team can make changes to your campaigns. We support Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads.

Run more efficient paid search and retail campaigns. See how Optmyzr helps you get better PPC results with less time spent in the ad platforms.

10-Time Best PPC Software

US Search Awards

2023, 2022, 2020, 2018

Global Search Awards

2023, 2021, 2020

UK Search Awards

2021, 2020, 2019

Canadian Search Awards


Optmyzr by the numbers


Ad spend managed using Optmyzr


Ad accounts connected (all-time)


Average rating on G2 and Capterra


Active scheduled automations


Changes applied in 2023

Manage every aspect of PPC.

Optmyzr is built for PPC account managers, analysts, strategists, and everyone in between.

  • One-Click Optimizations™

  • PPC Insights™

  • Reporting

  • Advanced Features

  • PPC Workflows