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Learn how PMax fared, if Broad match is the way to go, and how rising CPCs impact metrics in this Optmyzr study.

The modern PPC management software, built for PPC people.

A single platform to audit, optimize, automate, and report on paid media campaigns that grow your business.

Paid media and digital marketing teams use Optmyzr

Optmyzr turns PPC teams into powerhouses of efficiency and effectiveness

56%

Increase in account manager productivity

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$36K

Monthly savings from one optimization

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40%

Increase in managed ad spend

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"Where to begin! The Rule Engine is probably what I like the most. With B2B clients constantly needing to "pace up" or "pace down", the Rule Engine is vital for me to scale. The Blueprints help my team keep accounts healthy. The Alerts being synced to my Slack is a recent level-up for my setup as well."

Adam B.

Founder, Spectacle Marketing, LLC

"Out of all of our tech suppliers, the Optmyzr team is by far the most helpful and responsive. They guide us through new updates and no request for guidance is too much. In addition, my feedback for feature requests often actually turn into new features. What a fantastic team to work with!"

William B.

Performance Lead, Climbing Trees

"The N-Gram analysis is a lifesaver and one of my favorite PPC tools. The Performance Max Network Distribution is another great tool that saves a ton of time. My absolute favorite might be the PPC Investigator, which is usually my go-to when there is a change in performance that I want to dig into for deeper insights!"

Roger C.

Paid Search Manager, Conduit Digital

"Optmyzr makes basic optimization tasks fast. Find new keywords? Add negative keywords? Create or update shopping campaigns? Optmyzr is simply the best overall tool to handle otherwise time-consuming tasks. In addition to the basic optimization features, there's also a very handy budget pacing feature that helps a lot when monitoring multi-account budgets. You can also find useful scripts, etc."

Joonas T.

eCommerce Consultant, Arvo Partners

"Optmyzr has streamlined our optimization process through the use of blueprints, which has saved hours of our time better spent on account strategy."

Igor P.

Search Marketing Specialist, Datacraft Digital

"Optmyzr was able to help us solve our challenges in various ways. Through standardized audits and alerts, we can ensure that all customers enjoy a Morefire standard and that we are informed of irregularities at an early stage. The various tools simplify performance analyses and provide new perspectives that help us to make the right decisions for our customers. The interface is easy to use and thanks to a good onboarding process and fast support, we were able to quickly integrate the tool into our daily routine."

Alex B.

Head of Paid Media, Morefire

"The tool helps us just get the right things done more efficiently and effectively. To think of it as a single tool is doing Optmyzr a big disservice. It does so many different things, and it also does them out of the box so you don't have to know exactly what you want to do. The tool is basically going to grab you by the hand and lead you through a bunch of optimizations very, very easily."

Mike R.

CEO, WebSavvy

"I think all features make Optmyzr a powerful tool to gain a competitive advantage. We didn’t take time to dig deep into the features and that was a mistake. Encourage your account managers to make use of all the different tools and features, it was a total game changer for us."

Alexander S.

CEO, United Ads

"The fact that Optmyzr works across Google, Microsoft, Amazon & Meta makes life so much easier. The tools reduce the manual work associated with managing campaigns, allowing me to focus more on the strategic, testing & creative elements. The ability to automate just about everything within an account using custom rules is a game-changer. On top of a brilliant platform, Optmyzr's customer support has been FANTASTIC."

Sam T.

Executive Vice President, Warschawski

"Our experience with Optmyzr has been outstanding. The tool has significantly improved our campaign management efficiency, enabling us to deliver better results for our clients. Its intuitive interface, robust features, and seamless integrations have made our daily operations smoother. The excellent customer support is a bonus, always ready to assist when needed. Overall, Optmyzr has become an indispensable tool for our agency, improving our operations, enhancing our service to clients, and enabling us to deliver better results."

Alexandr S.

PPC Manager, Peak Ace AG

"My favorite feature on the Optmyzr website is the monthly budget pacing alert; it provides me with a report of all my accounts if they are overspending or underspending. This feature helps me get a quick overview if my accounts are running within the assigned budget or not."

Rutuja M.

PPC Specialist, Thrive Internet Marketing Agency

"Optmyzr has helped us streamline optimizations across multiple accounts, manage our budgets, and grant insight across our entire demand generation team. We love the dashboard and custom reports."

Melaina B.

Digital Marketing Manager, Vasion

"Optmyzr solves the biggest problem at our marketing agency - too much to manage, too little time. Optmyzr brings optimizations to your attention and structures the job of managing a paid search account to where almost anyone could do it. They make our clients happy because we're covering so much ground in much less time."

Amber C.

COO, Agile & Co.

"I use Optmyzr for optimizing the PPC accounts of the clients that I manage and for reporting. I like their account workflows the most. Optmyzr offers several data insight and optimization tools; for example, for budgets, I've set a workflow on Optmyzr to check the budget pacing and projected spend of my accounts and then act on it using the second budget optimization tool, and this is the best I like."

Andrey K.

PPC Practitioner, Addi Marketing

"Optmyzr goes beyond just PPC tech. The whole experience from their product development, insightful webinars, and customer service is second to none. Rather than a product we use, we see Optmyzr as an extension of our own service."

Dean Y.

Technology Director, Mabo

"The report building is great, and the optimization of campaigns, especially Display, with the ability to eliminate poor-quality websites from showing ads. You can see the data, search terms and display network locations in a clearer format than the Google Dashboard to see what is working and what isn't. Also, you can build comprehensive reports that show the performance of the campaigns over time."

Cheryl M.

President and CEO, Peak to Peak Marketing Inc

"I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools. I am in love with not just the reporting capabilities of this tool, but also the superpowers it gives me & my team by being able to analyze deeper than other individual tools. It's one of the tools we keep on hand to ensure we are driving the strongest campaigns possible for our clients."

Kita E.

CEO, Metrik Marketing

"The best part of Optymzr is the Rule Engine with advanced optimizations and the Projected Spend report!"

Andreas L.

Head of Paid Search, OMC Transact

“I have used Optmyzr for almost a decade now, almost since the very beginning of its existence. Optmyzr has become an absolutely essential and our go-to tool in our PPC management process. It has helped us get the most out of our advertising spent and maximize ROI and gross profits. In my opinion, this software should be in every paid search marketer's toolbox.”

Kemal Sahin

Online Acquisition Manager, LendMe

"Optmyzr is a great tool to see your PPC campaigns from various points of view. It gives a lot of useful insights with the help of inbuilt and custom reports and other tools. In short - it helps to save time and manage big accounts!"

Martynas V.

PPC Manager, Cybernews

"By adding Optmyzr to our paid management team, we were able to handle more accounts with bigger spends effectively. We have doubled the total monthly spend under management while keeping the same number of staff. Our team has better visibility to the detail of campaigns, better efficiencies, and more time to focus on how to make the client happier."

Sean C.

COO, Etna Interactive

"My favorite features about Optmyzr are: 1) The visual of the Cause Chart, because it allows me to understand with one look if the clicks increase or decrease because of the CTR, Impressions, or Avg CPC, and makes it easy to attack the problem without losing too much time. 2) It’s very useful for me to be able to find the Search Query Volume of a specific campaign, because I can understand if the campaign is not working because there search terms of those keywords have decreased."

Jesus H.

Head of Paid Search, Liberty Latin America

"We knew we could drive more sales for our client with the addition of RSAs but the process of adding this new ad format across our entire book of business was prohibitively time-consuming until we found that our tool vendor offered a capability to launch RSAs at scale in a fraction of the time it would take through Google."

Joe K.

CEO, SalesX

"Scheduled reporting and bid adjustments based on time are my favorite tools and save a lot of my time."

Farzad S.

Digital Marketing Manager, SunMETA Group

"Rule Engine is certainly one of the amazing sections of Optmyzr because it’s really like your dedicated, highly flexible, and scalable optimization hub where you can automate a lot of very valuable optimizations for your clients with infinite customizations."

Matthieu T.

Google Ads Expert,

"If you are managing multiple Google Ad accounts, this tool is a game-changer. I was able to increase impressions, clicks, and conversions over a short period. The onboarding process is very good which includes multiple one-on-one sessions with a dedicated team member. Also, there appears to be a constant stream of new features that are announced inside the tool."

Todd H.

Principal, Organic Results

"Loads of great tools for every aspect of a Google Ads account. Optmyzr really gets it done with evidence-based recommendations to help you get the most out of the account. I love the fact that the tool was created by a former Google Ads employee who knows his stuff and has a reputation for excellence. There are lots of tools that can do some of what Optmyzr does, but this is the one you want — it is more advanced, and generally just does more."

Eron C.

Sr. Interactive Marketing Specialist, MedStar Health

"Optmyzr has helped us to manage a larger portfolio of ad accounts more efficiently and more profitably. Having used other tools in the market, we found they could be cumbersome and clunky in ways that you'd spend more time troubleshooting the toolset and the output rather than making improvements to our clients' accounts. Optmyzr provides us with a huge amount of in-built and custom options so that we can spend our time on getting greater performance from our accounts rather than troubleshooting toolsets."

Byron T.

Director, PixelRush

"I've been using Optmyzr for close to 6 years now and they are always making things better, smarter, and faster. We started getting more e-commerce accounts and with the help of Optmyzr, we're able to create a more granular shopping campaign that allows us to get a much higher ROAS for our clients."

David J.

VP of Paid Media, Constellation Agency

"One of the best parts of Optmyzr is the onboarding process and how the team is able to walk me through the entry-level, beginning stages of using the platform to mastery level in understanding and applying the tools to my accounts."

Joey B.

Google Ads Expert,


An extension of your paid media team

Reveal the insights in your performance data.

Our insight tools show you recommendations, patterns, and growth opportunities that you might miss while doing things manually. Access audit tools and cause charts for a full picture of account health. Includes robust capabilities for search, shopping, budgets, bid management, and more.

They're your campaigns. Optimize them how you want.

We believe paid media teams should be in charge of their PPC destinies. That's why Optmyzr plugs directly into the Google Ads API, allowing you to make changes to search ads, shopping campaigns, Performance Max, display placements, manual and automated bid strategies, and more.

Be a better growth partner with automation layering.

Optmyzr's automation sits on top of the ad engines, allowing you to control more of what happens AND focus on real growth. Get alerts so you can monitor performance and spending even when you're not around. For more complex tactics, the Rule Engine lets you automate any process using simple "if/then" logic.

Use data to paint a picture of your impact.

Optmyzr customers love our reporting capabilities. Select a templates or build your own using dozens of widgets. Then, automate report delivery so that your clients and bosses know how you're contributing to business growth each month.

Optimize freely and with peace of mind.

Linking an ad account with Optmyzr takes less than five minutes and is 100% secure. Only you and your team can make changes to your campaigns. We support Google Ads, Microsoft Ads, Facebook Ads, and Amazon Ads.

Run more efficient paid search and retail campaigns. See how Optmyzr helps you get better PPC results with less time spent in the ad platforms.

10-Time Best PPC Software

US Search Awards

2023, 2022, 2020, 2018

Global Search Awards

2023, 2021, 2020

UK Search Awards

2021, 2020, 2019

Canadian Search Awards

2021

Optmyzr by the numbers

$5.27B

Ad spend managed using Optmyzr

378K

Ad accounts connected (all-time)

4.6

Average rating on G2 and Capterra

21,851

Active scheduled automations

480M

Changes applied in 2023

Manage every aspect of PPC.

Optmyzr is built for PPC account managers, analysts, strategists, and everyone in between.

  • One-Click Optimizations™

  • PPC Insights™

  • Reporting

  • Advanced Features

  • PPC Workflows