Meet Our Team
Optmyzr's founders have been doing PPC since 1998, and even helped create AdWords. The team is passionate about making PPC life easier for marketers with a top-notch product and support.
103
Optmyzr team members around the world
4
Optmyzr offices across 4 different continents
11+
Years creating technology, teachings, and trust
$5.3B
In managed ad spend
Meet Our Founders
Frederick Vallaeys
CEO
Fred was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as Google's AdWords Evangelist. As a technologist at heart, he's always on the lookout for ways that technology can simplify the lives of marketers. As a founding member of the team that created the AdWords Editor, an industry-favorite tool for making AdWords account management more efficient, he knows what it takes to simplify managing AdWords and as a co-founder at Optmyzr, he hopes to continue creating world-class online marketing products.
Geetanjali Tyagi
Co-Founder, Product and Operations
Geetanjali worked at Google as an AdWords account manager and optimization strategist for five years. During that time she managed over $30M in AdWords spend and worked with clients in the Technology and Consumer Packaged Goods verticals in the US & UK markets. She worked closely with clients to design their SEM strategy and built their campaigns from the ground up. As a co-founder at Optmyzr, she is always looking for SEM processes that can be automated and simplified.
Manas Garg
Co-Founder, Engineering and Technology
Manas worked with Microsoft as a developer for five years before starting Optmyzr. His expertise is in building Enterprise Application Integration products. He has extensive experience designing enterprise class software both for servers and for the cloud. He spends his time architecting new tools that will make managing SEM campaigns easier. A geek at heart, he loves traveling. His first startup with Geetanjali was tripfeet.com - a site that makes travel planning easy and fun.
How Optmyzr Got Wiser
From building AdWords to solving the problems Google can't, life at Optmyzr revolves around making life better through technology.
Today, we're a global and diverse team of 103 people across 4 countries, united by a culture of respect and focus—ready to take on whatever the ad industry throws our way.
Recognition Through the Years
US Search Awards
Global Search Awards
UK Search Awards
Canadian Search Awards
Google Partner Awards Finalist
Inc. 5000 Finalist
The Road We've Taken
2025
Optmyzr made one of its biggest leaps yet by adding AI across the tools our users already know and love. Whether it’s building campaigns, fixing feeds, writing reports, or auditing what went wrong, AI now helps make PPC faster, smarter, and a lot easier.
2025
Optmyzr made one of its biggest leaps yet by adding AI across the tools our users already know and love. Whether it’s building campaigns, fixing feeds, writing reports, or auditing what went wrong, AI now helps make PPC faster, smarter, and a lot easier.
2024
Optmyzr announces the invitational beta of its cross-platform paid social tool for Facebook, Instagram, and LinkedIn ads. Over 50 teams express interest within the first two weeks.
2024
Optmyzr announces the invitational beta of its cross-platform paid social tool for Facebook, Instagram, and LinkedIn ads. Over 50 teams express interest within the first two weeks.
2023
Optmyzr celebrates its 10th anniversary with a global team offsite in Thailand. Over 70 Optmyzr employees gather at the Hard Rock Hotel in Pattaya to reflect on a decade of achievements, learn how their colleagues around the world work (and play), and prepare for the next 12 months of supporting paid media teams.
2023
Optmyzr celebrates its 10th anniversary with a global team offsite in Thailand. Over 70 Optmyzr employees gather at the Hard Rock Hotel in Pattaya to reflect on a decade of achievements, learn how their colleagues around the world work (and play), and prepare for the next 12 months of supporting paid media teams.
2022
As Google shifts toward automation with features like Responsive Search Ads and Performance Max, we build the tools advertisers need to adapt. Where we don’t have all the answers, we bring together the experts who do. At the same time, the Optmyzr team fully embraces a hybrid “work from anywhere” policy, as team offsites return for the first time since 2019.
2022
As Google shifts toward automation with features like Responsive Search Ads and Performance Max, we build the tools advertisers need to adapt. Where we don’t have all the answers, we bring together the experts who do. At the same time, the Optmyzr team fully embraces a hybrid “work from anywhere” policy, as team offsites return for the first time since 2019.
2021
Fred finishes his second book, Unlevel the Playing Field, offering marketers a framework for succeeding alongside automation and AI. We begin sharing its ideas at industry events, on our blog, and through PPC Town Hall. At the same time, we deepen our investment in the sales team.
2021
Fred finishes his second book, Unlevel the Playing Field, offering marketers a framework for succeeding alongside automation and AI. We begin sharing its ideas at industry events, on our blog, and through PPC Town Hall. At the same time, we deepen our investment in the sales team.
2020
We transition to a remote setup without compromising communication or output. Customer Success ensures marketers in hard-hit industries continue to have access to our software. The Product team launches workflow tools especially helpful for distributed teams, and we add support for Amazon Ads. Marketing starts PPC Town Hall, featuring expert digital marketers from across the industry.
2020
We transition to a remote setup without compromising communication or output. Customer Success ensures marketers in hard-hit industries continue to have access to our software. The Product team launches workflow tools especially helpful for distributed teams, and we add support for Amazon Ads. Marketing starts PPC Town Hall, featuring expert digital marketers from across the industry.
2019
The team grows to 25 people across Silicon Valley, Hyderabad, and Santiago. Fred publishes his first book, "Digital Marketing in an AI World", to help digital marketers get the most out of an increasingly automated PPC landscape.
2019
The team grows to 25 people across Silicon Valley, Hyderabad, and Santiago. Fred publishes his first book, "Digital Marketing in an AI World", to help digital marketers get the most out of an increasingly automated PPC landscape.
2018
The India team meets all three founders when Fred flies in for a visit. During a hackathon, they build an integration that lets you ask Alexa how your Optmyzr account is performing. Meanwhile, back in Las Vegas, we win Best PPC Management Software Suite at the 2018 US Search Awards.
2018
The India team meets all three founders when Fred flies in for a visit. During a hackathon, they build an integration that lets you ask Alexa how your Optmyzr account is performing. Meanwhile, back in Las Vegas, we win Best PPC Management Software Suite at the 2018 US Search Awards.
2017
All 10 employees—including engineering, customer success, and the founders—gather in Bali for a company offsite. The team shares ideas about what to build for customers and discusses the long-term vision for Optmyzr.
2017
All 10 employees—including engineering, customer success, and the founders—gather in Bali for a company offsite. The team shares ideas about what to build for customers and discusses the long-term vision for Optmyzr.
2016
Manas and Geetanjali travel to Palo Alto to join Fred for a few weeks of in-person product design. Here they are at our booth at SMX West in San Jose, where we participated as first-time sponsors.
2016
Manas and Geetanjali travel to Palo Alto to join Fred for a few weeks of in-person product design. Here they are at our booth at SMX West in San Jose, where we participated as first-time sponsors.
2015
After reaching $1 million in revenue, the Optmyzr team joins Startup Chile, where we meet our first Chilean team member and Customer Success hire. Shashank, our first engineer who built the Rule Engine, Enhanced Scripts, Campaign Automator, and other key tools, travels with the founders during this time.
2015
After reaching $1 million in revenue, the Optmyzr team joins Startup Chile, where we meet our first Chilean team member and Customer Success hire. Shashank, our first engineer who built the Rule Engine, Enhanced Scripts, Campaign Automator, and other key tools, travels with the founders during this time.
2013
Fred, Manas, and Geetanjali (L to R) connect over a blog post about Quality Score on Search Engine Land and decide to team up. Optmyzr is incorporated on August 9, 2013, to build the Historical Quality Score Tracker. Manas builds the tool, Geetanjali sets up the support system, and Fred speaks about it at industry events.
2013
Fred, Manas, and Geetanjali (L to R) connect over a blog post about Quality Score on Search Engine Land and decide to team up. Optmyzr is incorporated on August 9, 2013, to build the Historical Quality Score Tracker. Manas builds the tool, Geetanjali sets up the support system, and Fred speaks about it at industry events.