Meet Our Team

We've been doing PPC since 1998. We helped create AdWords. We're passionate about making it easier to manage PPC ads effectively. We are Optmyzr.


Optmyzr team members around the world


Continents where we have offices


Years of customer support & trust


months since we switched to a hybrid work model


Frederick Vallaeys

Frederick Vallaeys

Co-Founder & CEO

Fred was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as Google's AdWords Evangelist. As a technologist at heart, he's always on the lookout for ways that technology can simplify the lives of marketers. As a founding member of the team that created the AdWords Editor, an industry-favorite tool for making AdWords account management more efficient, he knows what it takes to simplify managing AdWords and as a co-founder at Optmyzr, he hopes to continue creating world-class online marketing products.

Geetanjali Tyagi

Geetanjali Tyagi

Co-Founder & COO

Geetanjali worked at Google as an AdWords account manager and optimization strategist for five years. During that time she managed over $30M in AdWords spend and worked with clients in the Technology and Consumer Packaged Goods verticals in the US & UK markets. She worked closely with clients to design their SEM strategy and built their campaigns from the ground up. As a co-founder at Optmyzr, she is always looking for SEM processes that can be automated and simplified.

Manas Garg

Manas Garg

Co-Founder & CTO

Manas worked with Microsoft as a developer for five years before starting Optmyzr. His expertise is in building Enterprise Application Integration products. He has extensive experience designing enterprise class software both for servers and for the cloud. These days he is responsible for everything tech at Optmyzr and spends his time architecting new tools that will make managing SEM campaigns easier. A geek at heart, he loves traveling. His first startup with Geetanjali was tripfeet.com - a site that makes travel planning easy and fun.

Our Story

After leaving Google where we worked on AdWords, we briefly became PPC consultants. But we soon started building software when we couldn't find any affordable tools to help us optimize campaigns.

Having been involved in PPC since its early days in the late 1990s, we saw time and again that doing PPC the right way is time-consuming.

So we started coding with one simple goal: to fix the gaps in the PPC platforms' management tools so PPC experts can deliver world-class results in a fraction of the time.

Recognition Through the Years

Global Search Awards

US Search Awards

UK Search Awards

Canadian Search Awards

Google Partner Awards Finalist

Inc. 5000 Finalist

The Road We've Taken


Like many companies, we shift to work-from-home, but we don't miss a beat with our operations. Our customer success team makes sure users in hard-hit industries retain access to our software. Our engineers launch team workflow tools that are especially useful for distributed teams. We add support for Amazon Ads. Our marketing team starts PPC Town Hall, a bi-weekly livestream where experts share their insights.


Our team is 25 people strong with offices in the Silicon Valley, Hyderabad and Santiago. Fred writes a book to help digital marketers get the most out of an ever-more automated PPC landscape: 'Digital Marketing in an AI World.'


Pictured here, Fred has flown to the Optmyzr office in Hyderabad India to meet with the team. During a hackathon there, the team builds an Alexa skill so you can say: 'Alexa, ask Optmyzr how my account is doing'.


Optmyzr's team of 10 meets in Bali for a company offsite. Our whole team is comprised of engineers, customer success specialists, and founders so we have lively pie-in-the-sky discussions about what to create next for our customers.


Manas and Geetanjali travel to Palo Alto where they join Fred for a few weeks of in-person product design work. Pictured here they are in their booth at SMX West in San Jose, where they are a first-time sponsor.


The Optmyzr team of 5 people joins Startup Chile where they meet Esperanza. She becomes our first Customer Success hire and together with Geetanjali is responsible for making sure Optmyzr has lots of happy users whose feedback is taken seriously. Pictured on the left is Shashank, Optmyzr's first engineering hire and the creator of Rule Engine, Enhanced Scripts, Campaign Automator and much more.


Fred, Manas, and Geetanjali (pictured left to right) connect over a Quality Score blog post on Search Engine Land and decide to team up. Optmyzr is incorporated on August 9, 2013 and work starts on creating the Historical Quality Score Tracker tool. Manas builds it, Geetanjali sets up a support system, and Fred speaks about it at industry events.

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