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Aayushi Bhandari

Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

Aayushi is a Senior Product Manager at Optmyzr. She has been working in the PPC industry for more than 4 years.

Her area of expertise lies in driving the product roadmap, customer research and usability, and cross-functional communications. She leads her team through the entire lifecycle of a product from start to finish.

She focuses on collaboration between different teams in the company and with the customers to give the right direction to the product. And she loves brainstorming new ideas, executing them, and converting them into products that customers love.

Articles

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Latest Articles

Author - Aayushi Bhandari
AMAZON ADS GUIDE

Amazon Ads Strategy 2026: How to Boost Visibility, Sales & Organic Rankings

Amazon is one of the largest product discovery and shopping platforms globally, with millions of high-intent shoppers searching every day.

Author - Aayushi Bhandari
AMAZON ADS STRATEGY

Why Most Amazon PPC Campaigns Fail (And How to Structure Yours Right)

 

Without the right campaign structure, your Amazon ads are flying blind. It becomes difficult to know what’s working well and how efficiently your budget is being spent. Whether it’s lumping too many keywords together or blending match types, small missteps can snowball into inefficiency.

Author - Aayushi Bhandari
AMAZON ADS STRATEGY

Why Amazon Performance Drops Feel Random (And How to Trace the Real Cause in Minutes)

Amazon PPC performance drops rarely come with a clear reason. ACoS spikes, sales dip, or CPCs climb, and nothing obvious has changed. So, we wonder: