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Aayushi Bhandari

Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

Aayushi is a Senior Product Manager at Optmyzr. She has been working in the PPC industry for more than 4 years.

Her area of expertise lies in driving the product roadmap, customer research and usability, and cross-functional communications. She leads her team through the entire lifecycle of a product from start to finish.

She focuses on collaboration between different teams in the company and with the customers to give the right direction to the product. And she loves brainstorming new ideas, executing them, and converting them into products that customers love.

Articles

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Latest Articles

Author - Aayushi Bhandari
PAID SEARCH DATA STUDIES EXPERT SERIES

How Amazon Prime Day Affects Google Ads Performance (Data From 22,034 Accounts)

Amazon Prime Day isn’t a Google event. There’s no banner in the interface, no seasonality preset, no official guidance. Yet every July, Google Ads advertisers who have never opened a Seller Central account watch the ground shift under them. A massive external signal reshapes the Google Ads auction floor in a matter of days.

Author - Aayushi Bhandari
PAID SEARCH TIPS & STRATEGIES

Optmyzr MCP Vs. Google Ads MCP: What PPC Teams Actually Get From Each

Google Ads MCP is a comfortable territory if you’re technically inclined. It requires developer credentials and some familiarity with Python or cloud infrastructure, but gives you direct, flexible access to the Google Ads API.

Author - Aayushi Bhandari
AMAZON ADS TIPS & STRATEGIES

Why ACOS-Based Bidding Breaks at Scale (And What Smart Advertisers Do Instead)

Amazon seller threads on Reddit are full of genuinely useful ACOS advice, with real accounts, real numbers, real lessons from advertisers who’ve been through it.