GOOGLE ADS
SMART BIDDING
Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding
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PPC MONITORING
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5 Ways to Optimize Your Google Ads Account Using the Change History Widget
Learn 5 use cases to optimize your Google Ads account using the change history widget in Optmyzr.
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PPC MONITORING
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How to Easily Monitor Changes In Your Google Ads Account
Learn how to stay informed about any changes made to your Google Ads account and take any necessary action.
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PERFORMANCE MAX
How to Manage and Optimize Your Performance Max Retail Campaigns
Learn the various ways to manage and optimize your Performance Max for retail campaigns using Optmyzr's tools.
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PERFORMANCE MAX
How to Manage and Optimize Your Performance Max Campaigns
Learn the various ways to manage and optimize your Performance Max campaigns using Optmyzr's tools.
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PPC STRATEGY
OPTMYZR
Building Better PPC Display Campaigns: What, Why & How
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OPTMYZR
UPDATES
What’s New in Optmyzr: November 2021
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OPTMYZR
UPDATES
What’s New in Optmyzr: October 2021
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: Q3 2021
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OPTMYZR
Optmyzr Update Log – September 2021
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SMART BIDDING
6 Google Ads Smart Shopping Optimizations to Improve Profitability
Aayushi Bhandari (Optmyzr)
SHOPPING ADS
Top Tips to Leverage Your PPC Campaigns with Standard Shopping
Aayushi Bhandari (Optmyzr)
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DATA STUDIES
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DATA STUDIES
EXPERT SERIES
PAID SEARCH
Black Friday Continues to Outperform Cyber Monday in Google Ads E-commerce
Last year, we published a study that challenged a common assumption and asked the question: Is Cyber Monday really the biggest day of the year for online sales?
EXPERT SERIES
STRATEGY
Why One RSA Per Ad Group is the Smart Play in Google Ads
Ever caught yourself piling up Responsive Search Ads (RSAs) in an ad group, thinking volume equals victory? It’s a common instinct, but one that can backfire as it confuses Google’s algorithm, fragments your data, and drags down learning speed.