GOOGLE ADS
SMART BIDDING
Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding
Learn how to make smart bidding work and 5 ways to manage it easily.
Aayushi Bhandari (Optmyzr)
Articles
PPC MONITORING
GOOGLE ADS
5 Ways to Optimize Your Google Ads Account Using the Change History Widget
Learn 5 use cases to optimize your Google Ads account using the change history widget in Optmyzr.
Aayushi Bhandari (Optmyzr)
PPC MONITORING
GOOGLE ADS
How to Easily Monitor Changes In Your Google Ads Account
Learn how to stay informed about any changes made to your Google Ads account and take any necessary action.
Aayushi Bhandari (Optmyzr)
PERFORMANCE MAX
How to Manage and Optimize Your Performance Max Retail Campaigns
Learn the various ways to manage and optimize your Performance Max for retail campaigns using Optmyzr's tools.
Aayushi Bhandari (Optmyzr)
PERFORMANCE MAX
How to Manage and Optimize Your Performance Max Campaigns
Learn the various ways to manage and optimize your Performance Max campaigns using Optmyzr's tools.
Aayushi Bhandari (Optmyzr)
PPC STRATEGY
OPTMYZR
Building Better PPC Display Campaigns: What, Why & How
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: November 2021
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: October 2021
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: Q3 2021
Aayushi Bhandari (Optmyzr)
OPTMYZR
Optmyzr Update Log – September 2021
Aayushi Bhandari (Optmyzr)
SMART BIDDING
6 Google Ads Smart Shopping Optimizations to Improve Profitability
Aayushi Bhandari (Optmyzr)
SHOPPING ADS
Top Tips to Leverage Your PPC Campaigns with Standard Shopping
Aayushi Bhandari (Optmyzr)
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Latest Articles
EXPERT SERIES
STRATEGY
Why Using One Currency Can Make Smart Bidding Smarter (and How to Get More From Low-Volume Markets)
Smart Bidding has become a reliable backbone for many Google Ads accounts, but only when it has enough data to learn from.
STRATEGY
PAID SEARCH
Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows
Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.
STRATEGY
ECOMMERCE
6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring
Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.