GOOGLE ADS
SMART BIDDING
Save Costs and Boost Efficiency: 5 Ways to Manage Your Smart Bidding
Learn how to make smart bidding work and 5 ways to manage it easily.
Aayushi Bhandari (Optmyzr)
Articles
GUIDE
OPTMYZR
Weather-Based PPC Management: How to Optimize Campaigns Based on Weather Changes
Learn how weather-based advertising works and how you can manage and optimize PPC campaigns based on weather changes.
Aayushi Bhandari (Optmyzr)
PPC MONITORING
GOOGLE ADS
5 Ways to Optimize Your Google Ads Account Using the Change History Widget
Learn 5 use cases to optimize your Google Ads account using the change history widget in Optmyzr.
Aayushi Bhandari (Optmyzr)
PPC MONITORING
GOOGLE ADS
How to Easily Monitor Changes In Your Google Ads Account
Learn how to stay informed about any changes made to your Google Ads account and take any necessary action.
Aayushi Bhandari (Optmyzr)
PERFORMANCE MAX
How to Manage and Optimize Your Performance Max Retail Campaigns
Learn the various ways to manage and optimize your Performance Max for retail campaigns using Optmyzr's tools.
Aayushi Bhandari (Optmyzr)
PERFORMANCE MAX
How to Manage and Optimize Your Performance Max Campaigns
Learn the various ways to manage and optimize your Performance Max campaigns using Optmyzr's tools.
Aayushi Bhandari (Optmyzr)
PPC STRATEGY
OPTMYZR
Building Better PPC Display Campaigns: What, Why & How
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: November 2021
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: October 2021
Aayushi Bhandari (Optmyzr)
OPTMYZR
PPC STRATEGY
Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization
Aayushi Bhandari (Optmyzr)
OPTMYZR
PPC STRATEGY
Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy
Aayushi Bhandari (Optmyzr)
OPTMYZR
UPDATES
What’s New in Optmyzr: Q3 2021
Aayushi Bhandari (Optmyzr)
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Latest Articles
AUTOMATION
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.
GUIDE
The Cookieless Future That Wasn't: Why First-Party Data Still Reigns Supreme
In July 2024, Google hit pause on its plan to kill third-party cookies in Chrome.
GUIDE
AMAZON ADS
How to Lower ACoS with the Right Amazon Bid Type
Bidding on Amazon isn’t just about picking a number and hoping for the best.