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Aayushi Bhandari

Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

Aayushi is a Senior Product Manager at Optmyzr. She has been working in the PPC industry for more than 4 years.

Her area of expertise lies in driving the product roadmap, customer research and usability, and cross-functional communications. She leads her team through the entire lifecycle of a product from start to finish.

She focuses on collaboration between different teams in the company and with the customers to give the right direction to the product. And she loves brainstorming new ideas, executing them, and converting them into products that customers love.

Articles

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Latest Articles

Author - Aayushi Bhandari
PAID SEARCH STRATEGY

Optmyzr Sidekick: The PPC Assistant That Helps You Get PPC Work Done

Most PPC tools are built to display data. Very few are built to help you figure out what to do with that data.

Author - Aayushi Bhandari
AMAZON ADS STRATEGY

4 Amazon Budget Pacing Problems That Wreck Your Month-End (and How to Solve Them)

Few things rattle an advertiser like checking an account mid-cycle and finding the Amazon ads budget has blown past where it should be, or drifted so far off pace that the targets are already out of reach.

Author - Aayushi Bhandari
PAID SEARCH EXPERT SERIES GUIDE

Google Is Making Smart Bidding More Obedient. Here’s What Advertisers Must Control Next.

If you manage Google Ads, you have probably seen the warning by now. Starting August 17, 2026, and rolling out over several weeks, Google is changing how target-based bidding behaves when campaigns are limited by budget.