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Aayushi Bhandari

Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

Aayushi is a Senior Product Manager at Optmyzr. She has been working in the PPC industry for more than 4 years.

Her area of expertise lies in driving the product roadmap, customer research and usability, and cross-functional communications. She leads her team through the entire lifecycle of a product from start to finish.

She focuses on collaboration between different teams in the company and with the customers to give the right direction to the product. And she loves brainstorming new ideas, executing them, and converting them into products that customers love.

Articles

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Latest Articles

Author - Aayushi Bhandari
PAID SEARCH EXPERT SERIES STRATEGY

Google Pickup Later: How Retailers Can Run Local Ads Without a Full Inventory Feed

If you’ve spent any time managing Local Inventory Ads (LIAs), you know the “inventory hurdle.” For a long time, if you wanted to show a local shopper that a product was available nearby, you needed a near-perfect, real-time feed of what was sitting on every shelf in every store. For many retailers, that technical barrier was enough to keep them out of the local game entirely.

Author - Aayushi Bhandari
GUIDE PAID SEARCH

How to Use Optmyzr Sidekick: 32 Real PPC Use Cases Across Reporting, Optimization & Budgeting

Most AI tools for PPC fall into two buckets: generic chatbots that don’t understand your account structure, or black-box automation that makes changes without ever explaining why.

Author - Aayushi Bhandari
STRATEGY

The PPC Stress Test: ChatGPT vs. Claude vs. Gemini (and Where Optmyzr Wins)

Reddit is filled with marketers complaining that AI tools are too generic, too vague, or too “copy-only” when it comes to paid ads.