Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

GUIDE OPTMYZR

Weather-Based PPC Management: How to Optimize Campaigns Based on Weather Changes

Learn how weather-based advertising works and how you can manage and optimize PPC campaigns based on weather changes.

Aayushi Bhandari (Optmyzr)

Aug 01, 2023

OPTMYZR PPC STRATEGY

Optmyzr Spend Projection vs. Google Budget Reports: More Than Just Visualization

Aayushi Bhandari (Optmyzr)

Oct 27, 2021

OPTMYZR PPC STRATEGY

Campaign Experiments by Optmyzr: Google Ads Experiments Made Easy

Aayushi Bhandari (Optmyzr)

Oct 26, 2021

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Latest Articles

STRATEGY PAID SEARCH

Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.

STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.