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Aayushi Bhandari

Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

Aayushi is a Senior Product Manager at Optmyzr. She has been working in the PPC industry for more than 4 years.

Her area of expertise lies in driving the product roadmap, customer research and usability, and cross-functional communications. She leads her team through the entire lifecycle of a product from start to finish.

She focuses on collaboration between different teams in the company and with the customers to give the right direction to the product. And she loves brainstorming new ideas, executing them, and converting them into products that customers love.

Articles

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Latest Articles

Author - Aayushi Bhandari
TIPS & STRATEGIES PAID SEARCH

8 Ways Optmyzr’s Rule Engine Outperforms Google Ads Automated Rules

Google Ads Automated Rules work fine until you need them to do something more than check one number against another. And in most real PPC accounts, that moment comes fast.

Author - Aayushi Bhandari
TIPS & STRATEGIES PAID SEARCH

Why (And How) Optmyzr’s AI Beats ChatGPT and Claude at Managing Google Ads

The problem with using ChatGPT to manage Google Ads isn’t that it doesn’t understand PPC. It does. The problem is it doesn’t understand your PPC account.

Author - Aayushi Bhandari
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, and Scripts?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.