Use Cases
    Capabilities
    Roles
Aayushi Bhandari

Aayushi Bhandari

Senior Product Manager @ Optmyzr

About

Aayushi is a Senior Product Manager at Optmyzr. She has been working in the PPC industry for more than 4 years.

Her area of expertise lies in driving the product roadmap, customer research and usability, and cross-functional communications. She leads her team through the entire lifecycle of a product from start to finish.

She focuses on collaboration between different teams in the company and with the customers to give the right direction to the product. And she loves brainstorming new ideas, executing them, and converting them into products that customers love.

Articles

Stay Updated with Optmyzr

Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.

You may opt out at any time. Check out our Privacy Policy

Latest Articles

Author - Aayushi Bhandari
PAID SEARCH STRATEGY

Google’s August 17 Bidding Change: What Advertisers Need to Do Now

Starting August 17, 2026, Google is changing how campaigns running Target CPA and Target ROAS strategies behave once they’re limited by budget. Per Google’s Help Center, campaigns that are “Limited by budget” on Target CPA, Target ROAS, or Target CPC for Demand Gen “will more consistently perform toward your bid target, including when you make budget adjustments.”

Author - Aayushi Bhandari
PAID SEARCH STRATEGY

How to Protect Smart Bidding From Spam Conversions in Google Ads

Recently, a lead-gen agency that mostly works with home builders shared this with one of our salespeople: a bot finds one search term overnight, and by morning a community has around 50 new conversions: