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Akvile DeFazio

Akvile DeFazio

Founder @ AKvertise

About

Akvile founded AKvertise in 2014 as the culmination of her passions for social media, advertising, and helping businesses reach their goals by means of online marketing. In the past eight years, AKvertise has earned multiple accolades, including winning the best small agency award from the annual U.S. Social Media Awards in 2020 and being short-listed for three others. We take a personal approach to each brand we work with and integrate as an extension of their team. When our clients are successful, as are we.

Akvile’s favorite part of being an entrepreneur and an intentionally small advertising agency owner is the people and brands that she has the opportunity to connect with and assist. She particularly enjoys developing creative and innovative strategies to reach the right prospective customers through audience research and development as well as providing creative direction when collaborating with designers and photo/videographers for visual assets.

Working with a variety of brands and across verticals – from small businesses to publicly traded companies, non-profits that support important causes, and celebrities such as Grammy nominated singer/songwriter, Jewel, Akvile thrives in this line of work as it is far from stagnant and has no bounds for creativity and success. She has worked with and collaborated with Dwayne “The Rock” Johnson, Lizzo, Kevin Costner, Bob Vila and This Old House, Brad Paisley, Frankie Grande, Burger King, Chipotle, Jack In The Box, The Real Housewives television series, and NFL athletes on a variety of social media advertising campaigns.

When it comes to our abilities and results, she likes to say, “we may be small, but certainly are mighty.”

Prior to launching AKvertise, she spent more than a decade working in-house at a variety of companies, ranging from outdoor gear and apparel ecommerce at evo, to pet health insurance at Trupanion, for online publications, Search Engine Land, Marketing Land, and MarTech, and global events at Search Marketing Expo (SMX) and MarTech, overseeing all paid search, paid social, and organic social media marketing efforts. As a conversion-driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals.

Articles

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Latest Articles

Author - Akvile DeFazio

Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)

Most performance issues on Amazon don’t start where you expect them to. There’s no clear drop. No moment where things suddenly go wrong. Instead, the account keeps running, targets still look intact, campaigns still deliver. But underneath that, the math starts to shift.

Author - Akvile DeFazio

We Analyzed 21,425 Google Ads Accounts. The Findings Will Change How You Budget.

When you track 21,425 Google Ads accounts across five consecutive quarters, patterns emerge that you simply cannot see from inside a single account. Some of those patterns confirm what experienced advertisers already suspected. Others are genuinely surprising. This is what the data from our State of Google Ads Q1 2026 Benchmark Report showed.

Author - Akvile DeFazio

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.