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Akvile DeFazio

Akvile DeFazio

Founder @ AKvertise

About

Akvile founded AKvertise in 2014 as the culmination of her passions for social media, advertising, and helping businesses reach their goals by means of online marketing. In the past eight years, AKvertise has earned multiple accolades, including winning the best small agency award from the annual U.S. Social Media Awards in 2020 and being short-listed for three others. We take a personal approach to each brand we work with and integrate as an extension of their team. When our clients are successful, as are we.

Akvile’s favorite part of being an entrepreneur and an intentionally small advertising agency owner is the people and brands that she has the opportunity to connect with and assist. She particularly enjoys developing creative and innovative strategies to reach the right prospective customers through audience research and development as well as providing creative direction when collaborating with designers and photo/videographers for visual assets.

Working with a variety of brands and across verticals – from small businesses to publicly traded companies, non-profits that support important causes, and celebrities such as Grammy nominated singer/songwriter, Jewel, Akvile thrives in this line of work as it is far from stagnant and has no bounds for creativity and success. She has worked with and collaborated with Dwayne “The Rock” Johnson, Lizzo, Kevin Costner, Bob Vila and This Old House, Brad Paisley, Frankie Grande, Burger King, Chipotle, Jack In The Box, The Real Housewives television series, and NFL athletes on a variety of social media advertising campaigns.

When it comes to our abilities and results, she likes to say, “we may be small, but certainly are mighty.”

Prior to launching AKvertise, she spent more than a decade working in-house at a variety of companies, ranging from outdoor gear and apparel ecommerce at evo, to pet health insurance at Trupanion, for online publications, Search Engine Land, Marketing Land, and MarTech, and global events at Search Marketing Expo (SMX) and MarTech, overseeing all paid search, paid social, and organic social media marketing efforts. As a conversion-driven marketer, Akvile is passionate about helping businesses expand their online visibility and reaching their goals.

Articles

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Latest Articles

Author - Akvile DeFazio

Value-Based Bidding: How It Works, When to Use It, and Why It Fails

Why does value-based bidding work beautifully for some advertisers and quietly fail for others running what looks like the same setup? The technology is not the difference. The data is.

Author - Akvile DeFazio

Never Blow Your PPC Budget Again: 7 Ways to Forecast, Allocate, and Automate Spend

Running out of budget too early, leaving budget unspent, or realizing you’ve overspent at the end of the month—most PPC advertisers have dealt with at least one of these situations. Managing budgets isn’t just about setting daily limits. It’s about making sure your spend is going to the right campaigns, at the right time, without constantly checking dashboards or updating spreadsheets.

Author - Akvile DeFazio

4 Ways to Get More Out of Optmyzr's Optimize Budgets Tool

If you’re managing PPC budgets, you’re making decisions every day about where money should go. Should you give more budget to a campaign that’s performing well? Pull back on one that’s falling behind? Increase spend now, or wait a few more days?