Author - Alise Zaiceva

Alise Zaiceva

Content Marketing Manager @ Setupad

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

AUDIENCES GUIDE

How to Use Audience Segmentation to Improve Ad Relevance and ROI

Learn how to use audience segmentation to improve the relevance and ROI of your advertisements.

Alise Zaiceva (Setupad)

June 12, 2023

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Latest Articles

DATA STUDIES EXPERT SERIES

Broad Match is Winning the Budget War. Is It Winning on Performance Too?

Everyone has an opinion on match types. Broad match advocates will tell you Smart Bidding has made tight keyword control largely unnecessary. Exact match loyalists aren’t ready to hand the keys to Google just yet. And phrase match users wonder if anyone still remembers they exist.