
How to Use Audience Segmentation to Improve Ad Relevance and ROI
Learn how to use audience segmentation to improve the relevance and ROI of your advertisements.

Alise Zaiceva (Setupad)
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Your Responsive Search Ads (RSAs) are your brand’s first impression on the search results page.

For advertisers, Q4 goes beyond the holiday chaos.

If you spend enough time in PPC forums or Reddit threads, you’ll notice a recurring complaint: “My ads keep showing in places I don’t serve, and my budget is disappearing.