
How to Use Audience Segmentation to Improve Ad Relevance and ROI
Learn how to use audience segmentation to improve the relevance and ROI of your advertisements.

Alise Zaiceva (Setupad)
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When Google launched Performance Max (PMax), it was positioned as the ultimate automated campaign, designed to unify and optimize ads across all of Google’s channels: Search, Shopping, YouTube, Display, and more.
“Can’t I just do all of this in Google Ads?
A CPC spike is one of the most frustrating things in paid search: your costs shoot up overnight, and nothing in your campaign has changed.