
Jan 2021 Paid Advertising Roundup from Mabo: New in Google, Microsoft & Facebook

Andy Donaldson (Mabo)


Andy Donaldson (Mabo)


Andy Donaldson (Mabo)


Andy Donaldson (Mabo)


Andy Donaldson (Mabo)


Andy Donaldson (Mabo)

With 2020 giving us a very testing year so far, there have been some promising insights from reports showing a massive …

Andy Donaldson (Mabo)


Andy Donaldson (Mabo)
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PPC is becoming agentic—whether we like it or not.

If you’re managing PPC budgets, you’re constantly checking pacing, adjusting daily budgets, and reallocating them to make sure everything is on track. It’s a lot to handle, especially when you’re working across multiple accounts or platforms.

Reporting is a big part of the job for PPC marketers, but it often turns into a time-consuming headache—especially when working with multiple clients and ad platforms.