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Anusha Harikumar

Anusha Harikumar

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About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Anusha Harikumar
TIPS & STRATEGIES PAID SEARCH

Why (And How) Optmyzr’s AI Beats ChatGPT and Claude at Managing Google Ads

The problem with using ChatGPT to manage Google Ads isn’t that it doesn’t understand PPC. It does. The problem is it doesn’t understand your PPC account.

Anusha Harikumar
GUIDE PAID SEARCH

Why Use Optmyzr When You Have Google Ads Editor, Rules, and Scripts?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

Anusha Harikumar
AMAZON ADS GUIDE

Why Your Amazon ACoS Looks Fine Right Now (And Why That's the Problem)

Most performance issues on Amazon don’t start where you expect them to. There’s no clear drop. No moment where things suddenly go wrong. Instead, the account keeps running, targets still look intact, campaigns still deliver. But underneath that, the math starts to shift.