Anusha Harikumar
@
About
This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.
Articles
Stay Updated with Optmyzr
Sign up for our newsletter to receive the latest insights, industry updates, and tips directly to your inbox.
You may opt out at any time. Check out our Privacy Policy
Latest Articles
We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)
Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.
We Analyzed ~20,000 Google Ads Accounts. Here’s What Actually Drives RSA Performance (Hint: It’s Not Ad Strength)
Many advertisers have long viewed Google’s Ad Strength as the definitive north star for Responsive Search Ad (RSA) success, believing that a higher score guarantees better performance. But is this common perception actually supported by the results? Our latest data says otherwise.