GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Competitor audience targeting is your edge in AI-led PPC. Here’s how to make it work.
Anusha Harikumar (Optmyzr)
About
This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall.
He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.
Articles
AUTOMATION
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Explore 8 Rule Engine strategies from Optmyzr customers to automate tasks and save budget during busy seasons.
Anusha Harikumar (Optmyzr)
TIPS & STRATEGIES
How to Optimize Social Media Ads: Catch, Fix, and Scale Before You Waste Budget
Manage Meta and LinkedIn Ads from one dashboard—less chaos, smarter strategy, better results.
Anusha Harikumar (Optmyzr)
TIPS & STRATEGIES
How Optmyzr Users Automate Amazon PPC: Real Strategies from Real Advertisers
Automate Amazon PPC tasks with 9 easy-to-use strategies trusted by Optmyzr users.
Anusha Harikumar (Optmyzr)
TIPS & STRATEGIES
Why (And How) Optmyzr’s AI Beats ChatGPT at Managing Google Ads
The smarter AI for Google Ads: Why PPC pros are switching from ChatGPT to Optmyzr in 2025.
Anusha Harikumar (Optmyzr)
GUIDE
How to Build Inventory-Based PPC Campaign Templates That Scale
Automate PPC with inventory-based templates that save time, cut waste, and keep your ads relevant.
Anusha Harikumar (Optmyzr)
ECOMMERCE
Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend
Run an Amazon PPC audit to reduce wasted spend and monitor TACoS with automation and smarter structure checks.
Anusha Harikumar (Optmyzr)
GUIDE
GOOGLE ADS
Cracking the Code: Why Your Google Ads Might Not Be Working
Explore why your Google Ads isn't working and troubleshoot them for success.
Anusha Harikumar (Optmyzr)
OPTMYZR
TOOLS
Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI
Explore Optmyzr's decade of digital excellence in 2023 with the top 10 tools, innovations, and a sneak peek into 2024!
Anusha Harikumar (Optmyzr)
GUIDE
GOOGLE ADS
LANDING PAGES
Unlock Efficiency and Savings with Optmyzr’s Landing Page URL Checker
Optmyzr's Landing Page URL Checker: Ensure seamless user experience, maximize Google Ads ROI, and bid farewell to broken …
Anusha Harikumar (Optmyzr)
GUIDE
GOOGLE ADS
DATA INSIGHTS
Know Where Your Account Stands Among Competitors With PPC Vertical Benchmarks
Optmyzr's PPC Vertical Benchmarks: Propel your Google Ads accounts with industry insights, budget efficiency, and …
Anusha Harikumar (Optmyzr)
GUIDE
GOOGLE ADS
Supercharge Your Google Ads Campaigns with Optmyzr Express: Quick Byte-Sized Optimizations
Unlock Optmyzr Express, a game-changing tool for enhanced PPC success.
Anusha Harikumar (Optmyzr)
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Latest Articles
GUIDE
PAID SEARCH
Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)
Are you noticing that your PPC budget doesn’t go as far as it used to, while targeting options now seem more limited than ever?
GUIDE
AMAZON ADS
The 7 Most Frustrating Amazon PPC Challenges And How Optmyzr Fixes Them
“I’m running ads, adjusting bids… so why isn’t performance improving?
AUTOMATION
8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations
Managing multiple ad accounts can feel like an endless to-do list—analyzing search terms, avoiding wasted spend, monitoring performance, and keeping track of audiences.