Anusha Harikumar

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

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Why Your Google Ads Might Not Be Working And How To Make Them Work (Expert Insights + Free Checklist)

Explore why your Google Ads isn't working and troubleshoot them for success.

Anusha Harikumar (Optmyzr)

August 6, 2025

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Why Competitor Audience Targeting Is the Future of PPC (And How to Do It Right)

Competitor audience targeting is your edge in AI-led PPC. Here’s how to make it work.

Anusha Harikumar (Optmyzr)

July 9, 2025

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8 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations

Explore 8 Rule Engine strategies from Optmyzr customers to automate tasks and save budget during busy seasons.

Anusha Harikumar (Optmyzr)

July 1, 2025

AMAZON ADS STRATEGY

How Optmyzr Users Automate Amazon PPC: Real Strategies from Real Advertisers

Automate Amazon PPC tasks with 9 easy-to-use strategies trusted by Optmyzr users.

Anusha Harikumar (Optmyzr)

May 19, 2025

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How to Build Inventory-Based PPC Campaign Templates That Scale

Automate PPC with inventory-based templates that save time, cut waste, and keep your ads relevant.

Anusha Harikumar (Optmyzr)

April 24, 2025

GUIDE AMAZON ADS

Amazon PPC Audit: A Step-by-Step Guide to Cut Wasted Ad Spend

Run an Amazon PPC audit to reduce wasted spend and monitor TACoS with automation and smarter structure checks.

Anusha Harikumar (Optmyzr)

April 11, 2025

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Top 10 tools 10,000+ advertisers used in 2023 to maximize their PPC ROI

Explore Optmyzr's decade of digital excellence in 2023 with the top 10 tools, innovations, and a sneak peek into 2024!

Anusha Harikumar (Optmyzr)

January 23, 2024

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Unlock Efficiency and Savings with Optmyzr’s Landing Page URL Checker

Optmyzr's Landing Page URL Checker: Ensure seamless user experience, maximize Google Ads ROI, and bid farewell to broken …

Anusha Harikumar (Optmyzr)

November 16, 2023

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Know Where Your Account Stands Among Competitors With PPC Vertical Benchmarks

Optmyzr's PPC Vertical Benchmarks: Propel your Google Ads accounts with industry insights, budget efficiency, and …

Anusha Harikumar (Optmyzr)

November 13, 2023

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Supercharge Your Google Ads Campaigns with Optmyzr Express: Quick Byte-Sized Optimizations

Unlock Optmyzr Express, a game-changing tool for enhanced PPC success.

Anusha Harikumar (Optmyzr)

November 9, 2023

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Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!

Check out Optmyzr's brand-new features to manage e-commerce campaigns this Holiday Season.

Anusha Harikumar (Optmyzr)

October 30, 2023

PAID SEARCH STRATEGY

Why Aren't My Google Ads Campaigns Getting Conversions?

Learn why your Google Ads campaigns aren't running and how you can fix them for advertising success.

Anusha Harikumar (Optmyzr)

October 23, 2023

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Latest Articles

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Can AI Build and Apply a PPC Rule? We Tested Claude, Gemini, ChatGPT, and Optmyzr Sidekick

There’s a lot of hype right now around running your Google Ads with AI. Every week there’s a new post promising you can just chat with an assistant and watch it optimize your account.

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What Is a Good CTR for Google Ads in 2026? Here’s the Answer by Account Size, Campaign Type, and Vertical

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Why Use Optmyzr When You Have Google Ads Editor, Rules, Scripts, & MCP?

It sounds too obvious to say: Google’s tools were built to help you run Google Ads.

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