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Anusha Harikumar

Anusha Harikumar

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About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

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Latest Articles

Anusha Harikumar
AMAZON ADS GUIDE

Why Your Amazon ACoS Looks Fine—But Profit Is Still Declining (And How to Diagnose It)

Your ad spend has been climbing up for weeks, profit margin is getting tighter.

Anusha Harikumar
AMAZON ADS GUIDE

Why Amazon Spend Goes Off-Track Before You Notice (And How to Catch It Early)

You check your Amazon campaigns on one fine morning. At first glance, things look healthy. ACoS hasn’t moved much. Conversions are still coming in, and daily spend sits roughly where you expect it.

Anusha Harikumar
AMAZON ADS GUIDE

The Silent Budget Leak: Why Your Amazon Ads Budget Keeps Leaking (And How to Stop Non-Converting ASIN Spend Early)

Most Amazon accounts do not unravel overnight. At a glance, everything can look healthy. Impressions stay steady, clicks keep coming in, and campaigns spend more or less as planned.