Anusha Harikumar

About

This is placeholder text since author does not have description. He/or she also is the producer of Optmyzr’s video podcast, PPC Town Hall. He has over 6 years of experience in B2B SaaS marketing, with expertise in content marketing, SEO, and PPC.

Articles

GUIDE

Optmyzr's Holiday Magic: New Features to Sleigh Your Shopping Season Goals!

Check out Optmyzr's brand-new features to manage e-commerce campaigns this Holiday Season.

Anusha Harikumar (Optmyzr)

Oct 30, 2023

PAID SEARCH TIPS & STRATEGIES

Why Aren't My Google Ads Campaigns Getting Conversions?

Learn why your Google Ads campaigns aren't running and how you can fix them for advertising success.

Anusha Harikumar (Optmyzr)

Oct 23, 2023

CASE STUDY

How Peak Ace AG Uses Optmyzr to Become One of the High-Performing Agencies in Germany

Learn why Peak Ace AG chose Optmyzr and how it uses it to become a top-performing agency in Germany.

Anusha Harikumar (Optmyzr)

Aug 21, 2023

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Latest Articles

STRATEGY PAID SEARCH

Say Hello to Sidekick 5.0: Faster Help, Smarter Guidance, Better Workflows

Every PPC professional knows that managing campaigns isn’t just about data. It’s about navigating different tools, keeping track of what’s happening, and making sense of it all as quickly as possible. Between shifting metrics and complex workflows, even the best teams can lose valuable time switching contexts.

STRATEGY ECOMMERCE

6 BFCM Advertising Problems You Can Fix Faster With Real-Time Monitoring

Black Friday and Cyber Monday are the kind of days where you can do everything “right” and still be surprised. Budgets can deplete more quickly, traffic patterns may shift throughout the day, and small issues can have outsized impacts if you don’t catch them early.